It seems everyone is rushing around trying to get caught up and capitalize on their social media presence – that’s a sound idea. You can’t turn around these days without seeing Facebook, Twitter or YouTube somewhere. No doubt, they’re hot.
Guess what’s even hotter for connecting with your customers, clients and prospects? Email. Yes, email. Email that is engaging, well written and sent consistently, is your biggest opportunity to make an impact on the people interested in what you offer. According to eMarketer.com, 7 out of 10 people would rather communicate by email than any other medium.
It’s profitable too. The DMA reports: Email’s ROI in 2009 was $43.52 for every dollar spent.
Social media has not and will not render email obsolete – certainly not from a marketing standpoint. The inbox is still the best place to get the information and correspondence you’re actually looking for.
Chris Brogan, best-selling author and President of New Marketing Labs reports that 93% of email users have opt-in relationships with a consumer brand as opposed to 15% with Facebook and 4% with Twitter. That’s compelling, and perhaps surprising, but it’s a good indication of where you need to be – right now.
Consistent, meaningful email communication lets you connect with people who like (or love) what you offer. Social media has changed our expectations – we want easy access to and information about the companies we do business with. The companies and brands that engage us effectively and communicate with us compellingly have our top-of-mind consciousness, attention and eventually, our business.
If you want to read my full report on this topic – shoot me an email – amy (at) amyposner (dot) com and I’ll send it your way.