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  • About

    Your Career – What I See

    My about page is about YOU. How your business works, what it can accomplish and what I’ve observed in my decades in business.

    Tell me about me (and you)!

If only I had an expert to help me get my copy 100% client-ready — that confidence would

change everything

Show up prepared, with copy you are proud of and decisions you have the backbone — and knowledge — to defend.

Show up prepared, with copy you are proud of and decisions you have the backbone — and knowledge — to defend.

Let's improve my copy!

Have you ever wondered:

“Is my copy good enough to justify my rates and keep me from feeling like a total impostor?”

Is it good enough for you to:

  • Start contributing to your clients’ strategy (so you stop feeling like you’re taking roast beef orders at Arby’s)?
  • Get the same big wins “celebrity” copywriters get?
  • Finally go after your ideal clients?

Having a copy chief review your copy – one time – or on the regular just might be YOUR solution

We all know the rollercoaster ride of writing copy. The certainty one moment, followed by the paralyzing second-guessing the next.

The nasty bullies in your head, wreaking havoc, shouting
L O U D… beating you up. We all seem to have them – at every level of success.

The mental fog you get lost in when you’re working alone in your cave, with no feedback or input beyond your cat’s suspicious squint.

You can start to wonder if you’re cut out for this…

Maybe you’d love an expert’s help — but a part of you thinks there’s something wrong with you if you can’t do this on your own...

I’ve been there — feeling stuck. Insecure. Unsure. Awkward.

Quoting incorrectly and losing money as I lost time.

Going after the wrong clients for the wrong reasons.

My solution?

To break out of the (sometimes painful) isolation of writing alone.

I got coaching. I joined elite MasterMinds.

My knowledge of the marketplace got deeper. My writing skills got sharper. My confidence grew stronger.

Then, I went on to lead some of those very same MasterMinds.

I owe much of my success — and most of my sanity — to working with coaches and colleagues and being part of those MasterMind groups – still.

Maybe you’d love an expert’s help — but a part of you thinks there’s something wrong with you if you can’t do this

on your own

I’ve been there — feeling stuck. Insecure. Unsure. Awkward.

Quoting incorrectly and losing money as I lost time.

Going after the wrong clients for the wrong reasons.

My solution?

To break out of the (sometimes painful) isolation of writing alone.

I got coaching. I joined elite MasterMinds.

My knowledge of the marketplace got deeper. My writing skills got sharper. My confidence grew stronger.

Then, I went on to lead some of those very same MasterMinds.

I owe much of my success — and most of my sanity — to working with coaches and colleagues and being part of those MasterMind groups – still.

Working in isolation isn't conducive to growth, or improvement

Listen, there’s a reason writing teams exist on SNL and in ad agencies. And there’s a reason top athletes have coaches —

To get on track, and stay on track. To have a champion in your corner.

Someone who tells you what works, so you can improve. And someone to — kindly — point out what isn’t working and why.

The idea that genius strikes only in tortured isolation is a myth — and it can keep you from getting the second set of eyes you need on your copy.

It’s almost impossible to get perspective on your own work. And when you’ve read it 26 times? Or you’re on a tight deadline?

The copy doesn’t have time to sit, so you can get the distance you need to see it with fresh eyes… you have no clue.

That’s when outside perspective by a seasoned copy chief and mentor seasoned copywriters know better than anyone:

The fastest way to succeed as a copywriter is to have a Copy Chief

  • …A coach who gets you, listens to you and gives you straight-up feedback on your copy, with specific notes so you get better with every project. Someone who knows every aspect of copywriting inside and out — headlines, guarantees, calls to action, persuasion techniques, bullets and fascinations, messaging hierarchy, length based on states of awareness, how to use voice-of-customer effectively, direct response vs. conversion copy, how to optimize when needed…
  • …A mentor who — when you need it — can also give you expert advice on everything client-related — pricing, scoping, running sales calls, onboarding, delivering copy, rounds of revisions, niching, raising your rates, creating productized services…
  • …A teacher who explains WHY they’re making the recommendations they are — the principles behind them and the ideas that drive them — but leaves it to you to make the changes. So you understand the concepts and make the learning your own.
  • …A champion who’s there to celebrate your wins, sympathize with your struggles and help you move past them — someone who’s got your back and who’s dedicated to helping you succeed.

It used to be only agency copywriters could access this secret advantage…

Freelancers were left out in the cold, to muck their way through by trial and error.

Maybe you figure out how to write copy that performs well, maybe not. The uncertainty plays mind games with your confidence.

It can be overwhelming to go it alone.

But, you don’t have to. Now, you can get the specific copy help YOU need to succeed…

“I paid a HEAP of money to have Amy as my Copy and Business Coach – TWICE – because I knew working with her would basically make it rain in my own copywriting biz.

And I wasn't bloody wrong!"

“The thing is, Amy isn’t just THE BEST when it comes to helping you see what it takes to create mind-bending copy that converts like crazy – she also has this incredible knack for spotting what you’re missing in your whole business set-up and showing you how to seamlessly fix the gaps. So that suddenly your messaging is magnetic, your offers are irresistible … and the clients are stacking up at the starting line, itching to work with you!”

“I’m telling you, Amy is the original Client Whisperer … get her on your side, and you’re off to the races!”

gin walker

GIN WALKER
Bio Copywriter Extraordinaire

Deliver killer copy your clients will rave about.
1:1 copy mentoring transforms your skills and your confidence

Get expert feedback on your copy, training to write better copy including theory and best practices from conversion and direct response copy, clear direction, and the confidence you need to charge the premium rates you see other people charging… and dream you might charge one day.

Copy Chiefing can help you build your confidence and ensure you’re earning well — sooner, rather than later!

Group 1777@2x

Build Money-Making Copy Chops

Copywriting is an iterative process. Several drafts in, it’s easy to lose perspective and confidence — writing, rewriting. And, with all there is to consider, you might lose sight of structure, formula or your messaging hierarchy. Getting an experienced copy chief’s eyes on your work lets you focus on improving — with practical, constructive suggestions tied to the principles behind them.

Develop Unstoppable Confidence

A second opinion gives you confidence to move forward faster, even when you’re uncertain. Talking through the purpose and the goals can help snap your ideas into focus and improve your work. You’ll discover all the things you’re doing right (most likely a lot) and improve those. Be empowered to stretch beyond your comfort zone. With a safety net, you’ll aim higher and show up bolder.

Group 1780

See Your Work Clearly

A fresh set of expert eyes on your work helps you KNOW when you’re on track, and where to take a new direction. You’ll write more quickly, with less hassle. Your copy improves — F A S T (especially when you’re smashing bad habits and replacing them with better ones). The learning sticks when you’re putting theory into practice in real time. You’ll discover you’re better than you thought — with a lot more potential.

Go From Panicked to Productive

Save time and reduce stress by knowing exactly what to do, when and how. No more wasting effort second-guessing and spinning your wheels. Instead of digging for answers and struggling with your drafts, get your questions answered and move forward with confidence. You get more done – which gives you more time to build your business, feed your funnel and, ultimately, create the life you want

While I've found a TON of value in the critiques, the most notable thing for me is the way Amy delivers feedback & how

approachable she is

I tend to feel intimidated easily by people who have a lot more experience/clout than me — it usually makes me feel hopelessly behind for some reason — but I don’t feel that way with Amy, which is such a relief.

Dana Owens
Chicago, IL

“I have read the works of Gene Schwartz, Bob Bly and John Caples. I know the difference between PAS, FAB and AIDA. But when I wrote my first long-form sales page, the theory only took me so far.

Amy’s feedback on my draft helped me rework my messaging hierarchy, tighten up my language, and gave me a new perspective on why the product is valuable to customers. The crazy part is, that was just the first round.

For anyone who’s looking to tighten up their copywriting skills and wants a refresher, you can’t pass up the chance to learn from Amy. She not only knows the copywriting concepts, but she’s got years of experience writing and teaching it.”

For anyone who's looking to tighten up their copywriting skills and wants a refresher, you can't pass up the chance to

learn from Amy

SOPHIA LE
SaaS Email Consultant
www.sophiale.com

With a copy chief in your back pocket, you’ll be:

  • Energized and motivated to improve your copy because, after years of guessing (and hoping you got it right), you’ll finally know exactly how and why you’re writing that headline like that and putting that CTA where you’re putting it
  • Empowered to take more risks, including taking on bigger projects with the kinds of clients that would’ve completely intimidated you before your copy was ‘validated.’
  • Confident in your copy so you can write more quickly and easily with less head trash and perseveration (that alone makes it worth it). How much valuable time do you lose second-guessing yourself?

"Having Amy’s eyes on my copy is my secret weapon. She has an uncanny ability to spot exactly what’s needed to improve my work, and she knows exactly how to deliver feedback in a way that’s both encouraging and immensely helpful. It’s not JUST that having an expert’s eye on your copy gives you added confidence in the delivery of client work. With just two Copy Chiefing sessions under my belt, I see how she’s helped me become a better copywriter. Because now I view my own work the way she does: with a sharp and objective eye on persuasion and language."

Heather Dileepan
Freelance Copywriter

You want to be coached by someone who’s been where you are, who knows the ropes.

I’ve been running a successful six-figure direct response and conversion copy business for years – and I built it myself from the ground up.

I’ve been in business for decades — and I’ve been a business coach (on and off) for more than 20 years.

I love helping other copywriters shorten the curve to a successful, CONSISTENTLY well-paying business…

…But I write for clients too – so I know what’s going on in the day-to-day world of a copywriter.

That’s how I get results like this:

“What blew us away was when we split-tested her new sales page copy (of our best sales page) vs. our “control” that we’ve been trying to beat for almost two years.

Amy not only beat our control, she increased conversions by more than 43%.

I’ve never seen anything like it, and we were eager to wire transfer her a bonus and get started on the next project.”

Chad Tackett, Fitera, LLC

I'm not going to bullshit you, but you'll like what you hear

I’m committed to telling you the truth. I know you’re putting your heart (and your ego) on the line when you bring copy and business concerns to the table. I’m trusted by some of the top copywriters to keep their confidence and help them improve their game. I’m a vault – you can count on total confidentiality.

I don’t criticize. Instead, I give you the tools and knowledge you need to build the business you want – and hopefully, just maybe, to inspire you to dig deep and create your best work.

“The thing about a copy review is it’s never just about the words; a struggle could just as well come from a client issue or lack of confidence. Good news is, Amy’s experienced in it all, so you’ll pick up more than improved copy skills. She is wise, funny and wants you to thrive.

If other clinics offer a bandaid for your copy problems, Amy helps clean up your bad habits, push through the pain of learning how to be a better copywriter, and helps you avoid any falls.

Although Copy Clinic sessions are relaxed, they’re insightful. I find Amy’s advice beds in over time, so rather than improve one piece of copy, everything you write starts to improve.”

NATALIE SMITHSON
Freelance Copywriter

In 30+ years as a business owner, I’ve encountered basically every single copy problem imaginable. Anywhere. Ever.

I’ve worked with a wild variety of clients. I challenge you to bring a type of copy or writing for an industry I don’t have some kind of experience with – I really think I’ve seen it all, but if I’m wrong, drinks are on me.

Some day ask me about the ghostwriting client who threatened to make me pay if I refused to include her bad dating stories in her real estate investing book…(!) Or, the client who insisted on hiring me to write a sales page (for $12,500) because he KNEW I was the right fit for him. Or, the agency owner who wouldn’t hire me because she found a typo on my site — until one little thing I did changed her mind and led to a lucrative 3 years working together.

I bring all those years of experience – and all the stories (and the lessons learned) – to every single session.

In 30+ years as a business owner, I’ve encountered basically every single copy problem imaginable. Anywhere. Ever.

I’ve worked with a (crazy) wide variety of clients. I challenge you to bring a type of copy or writing for an industry I don’t have some kind of experience with – I really think I’ve seen it all, but if I’m wrong, drinks are on me.

Some day ask me about the ghostwriting client who threatened to make me pay if I refused to include her bad dating stories in her real estate investing book…(!) Or, the client who insisted on hiring me to write a sales page (for $12,500) because he KNEW I was the right fit for him. Or, the agency owner who wouldn’t hire me because she found a typo on my site — until one little thing I did changed her mind and led to a lucrative 3 years working together.

I bring all those years of experience – and all the stories (and the lessons learned) – to every single session.

My Copy Clinic was the inspo for Copy Chiefing on Demand. Chiefing works. Here’s your proof:

"Since starting Copy Clinic, Amy has helped me tighten up my copy skills and lock down my processes so I get better results for clients. Thanks to her constructive critiques, I feel more confident in my work so I can own my expertise and be more ambitious in the projects I take on.

But Copy Clinic isn’t just about taking your copy to the next level. There’s ample opportunity on the weekly calls or in the Slack channel (a.k.a. the hive mind) to work through business strategy and client-wrangling challenges too. In fact, Amy’s pitching pep talk helped me land a new monthly retainer client within my first month of Copy Clinic!"

LOUISE SHANAHAN
Freelance Copywriter

“Amy would just drop gems casually here and there – great nuggets of wisdom that I didn’t know or hadn’t thought about. Plus, Amy is not intimidating or scary, but funny and kind which I feel is essential in a mentor.

Copy Clinic was such a fun, reassuring and insightful process! I loved seeing what other copywriters were up to and getting real-time feedback on what worked and what didn’t.

I took SO many notes that were immediately useful on other projects.”

Angela Johnson

ANGELA JOHNSON
Freelance Copywriter

“Amy’s the copy coach you need. She’ll whip your writing into shape and teach you how to improve it, without making you feel terrible.

After the first workshop, I was excited to jump in and edit the copy she critiqued. And everything else I’d ever written.”

Ami Williamson

AMI WILLIAMSON
Freelance Copywriter

“Clients can tell you what they like and what they don’t like, but let’s face it: Most clients don’t know good copy from bad. When it comes to copywriting, if you don’t get feedback from someone who actually knows what they’re talking about, how are you supposed to improve? It’s like trying to learn to play an instrument without being able to hear the notes you’re playing. No feedback, no improvement.

I knew this from the day I started my copywriting career, but never found a coach or program that felt right. I took online courses, read the required books and so on. I learned the principles and took diligent notes. But how well was I implementing them? Was I applying them effectively? Did that technique I learned make sense for this particular project?

Enter Amy and Copy Clinic. Amy is kind, funny, reassuring and knowledgeable. When it was time for my copy to get reviewed in front of the group, my nerves subsided moments after Amy started giving me feedback. With Amy, I get the sense that whatever it is, she’s seen it before.

Whether the issue is about my copy or my client, I feel like I could bring up just about anything. Amy has an answer for almost everything. And if she doesn’t, she won’t BS you. Amy has no problem turning to the other members of the group for their opinions as well.”

Andrew Yedlin

ANDREW YEDLIN
Freelance Copywriter

Working with a copy chief changes everything…

  • You silence the nasty internal dialogue and write the copy you are meant to let loose on the world
  • You’re more assured – the confidence bleeds over into every area of your business
  • You start to see yourself in a different light – you DO deserve great clients and paychecks that excite you
  • Your copy improves – instead of stressing and worrying, you’re producing (and in way less time)
  • You take on better clients – ones with more sophisticated needs and deeper pockets
  • Then your copy improves some more – it starts being fun – little bit of a game to it (yes, really)
  • You increase your fees based on reality and results – no more ‘crap shoots of self-doubt’
  • You feel like a pro – you can even breathe when you write. Damn. You start looking forward to it
  • It takes you less time (and stress) to get to the finish line — you’ve transformed your business

Katie went from earning $30 an hour to over $12k a MONTH

“Before Copy Clinic, I was pretty lost. Making $30 an hour on the occasional Upwork gig. Cold emailing prospects. Barely closing projects for hundreds of dollars. I had no idea how to close bigger and better gigs… and was my copy even good enough to warrant a bigger paycheck? I had no clue.

Amy showed me the exact moments in my copy where I was losing people, what was confusing, and gave me a blueprint to get my clients better results every time. And she helped me with all those one-off “So the client asked for this… now what?” questions that always crop up.

It was exactly what I needed to graduate to the next level. The level where clients approach me and pitching is a thing of the past. The level where I started hiring subcontractors and team members to help with the workload…

…The level where I’m solidly bringing in $12k+ a month in PROFIT and politely replying “no thank you” to all those low paying clients. I’m too busy for those gigs anyway.

I never would have gotten to where I am without the consistent feedback and mentorship I got week after week from Amy. I hate to think where I’d be without her.”

 

KATIE THIES
Freelance Copywriter

Katie went from earning $30 an hour to over $12k a MONTH

“Before Copy Clinic, I was pretty lost. Making $30 an hour on the occasional Upwork gig. Cold emailing prospects. Barely closing projects for hundreds of dollars. I had no idea how to close bigger and better gigs… and was my copy even good enough to warrant a bigger paycheck? I had no clue.

Amy showed me the exact moments in my copy where I was losing people, what was confusing, and gave me a blueprint to get my clients better results every time. And she helped me with all those one-off “So the client asked for this… now what?” questions that always crop up.

It was exactly what I needed to graduate to the next level. The level where clients approach me and pitching is a thing of the past. The level where I started hiring subcontractors and team members to help with the workload…

…The level where I’m solidly bringing in $12k+ a month in PROFIT and politely replying “no thank you” to all those low paying clients. I’m too busy for those gigs anyway.

I never would have gotten to where I am without the consistent feedback and mentorship I got week after week from Amy. I hate to think where I’d be without her.”

 

KATIE THIES
Freelance Copywriter

Are you ready to...

  • Confidently quote the fees you really want – and have clients who are thrilled to pay, because they get YOU
  • Have clients knocking on YOUR door – so you get to choose the projects you want to work on
  • Stop worrying about your pipeline and cash flow – because there’s money in the bank and more on the way
Sign Up Now

Your coaching-session options…

Copy chiefing sessions are live, hands-on sessions where we work together on your copy. You can submit it before we meet, or work on it right up to the last minute. We’ll talk about all things copy:

  • Your one reader
  • If you need to message match any other assets
  • Structure and messaging hierarchy
  • Formulas (PAS, AIDA, etc.)
  • Copy theory
  • Offers
  • Guarantees
  • CTAs
  • All. Of. IT!

You’ll leave the session with solid ideas on how to improve your copy and the confidence to know what works, what doesn’t and why.

I know it can feel very vulnerable to submit your copy. I look for the positive – but I’ll tell you the truth.

Ideally, in a way that makes you see your talent more clearly. In fact, I call these copy build-ups, instead of the usual “teardowns.” I want you to leave with the rock-solid confidence that you can nail your project. 

Choose 30 Minutes or 60 Minutes

30-Minute Solution Session

$279

price includes...

WhatsApp support for seven days
Session recording
100% satisfaction guarantee

I want my 30-minute copy review

60-Minute Solution Session

$497

price includes...

WhatsApp support for seven days
Session recording
100% satisfaction guarantee

I want my 60-minute copy review

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