The summer of 2009 has been a little different than previous summers for networkers. Summer is always a bit slower, and it can be frustrating if you’re at a point where you’re trying to grow and move things forward (this applies to the majority of people generally speaking). I’ve spoken to several people in recent weeks who have been feeling like it’s them – something they’re doing or not doing. Not so!
During a typical summer (no recurring bad economic news) things slow down. We take vacations — even if it’s the now popular stay-cation, spend more time socializing, and if we’re lucky, feel a little less hurried. That means summer has never been a big decision making time for most people. This summer is no exception, and in fact, it’s a little more difficult than previous summers in that there is a national “freeze” on making buying decision large and small – from cars and homes to new appliances, even home repair and remodeling has slowed down. We’ve all been programmed to think twice about spending and to pull back and hunker down.
What does that mean for you and your business? It means relief is around the corner with the fall season coming. AND, it means right when you might be at your most frustrated and feeling like you’re not getting any real traction with your marketing efforts, is the time you need to push ahead the hardest. Because, ultimately you’ve got a solution to the financial problem many people are experiencing, but you have to keep finding key people and letting them know that, so while they’re thinking about solutions, your option is on the table.
Your major marketing effort is exposure – of your business, your products, your marketing concept. The more people you “expose to” the greater chance you have of reaping big benefits when the freeze thaws. We’ve seen year after year that people make decisions in the fall – there’s a real feeling of buckling down – the back-to-school mentality kicks in, doesn’t matter how long it’s been since you’ve been a student. September means a return to life as usual, and that includes decision making and planning. For some people it also signifies the time to start thinking about what they’ve accomplished during the current year and what they want to have gotten done when the new year rolls around. It starts feeling like that time is approaching.
All this is good news for you. The challenge: to keep motivated when you feel that things aren’t moving as quickly as you’d like. The reward: results when the inevitable shift, that is now right around the corner – happens as it surely will.
So, enjoy the summer, but don’t slack on your own marketing efforts, pour on the steam, that will also set you apart and give you a huge advantage as fall approaches.