Make your writing team
your biggest revenue driver
let's see if we have a fit
got questions?
Copy Chief and Fractional Marketing Services. For SMBs, fast-growth start-ups, and direct-response agencies.
Use AI. Just don't let it use you.
"It'll probably be enough to say that Amy has grown agencies to the point of getting them acquired and just stop there. Because selling your agency is kinduv major.
She has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist — the list goes on.
And Amy is one of the most down-to-earth, likeable and good-natured people you will ever meet."
Joanna Wiebe
Founder, Copyhackers — the Gold Standard in Conversion Copywriting
The marketing bottlenecks that limit business growth and agency capacity
It’s your company, your vision, and it began with your voice. But now the business is too big for you to be the hands-on marketing lead.
But when you hand off that work to your team, something vital is lost in translation.
Feedback is great. Until it isn’t.
Feedback can quickly descend into a spiral of opinions, second-guessing and endless tweaking.
Let's streamline the process. Better copy, fewer iterations.
AI is powerful, fast and efficient. But there can be a steep price to pay...
AI-written brands sound too alike, and that harms your positioning.
I'll show your team how to use AI to stand out, not blend in.
The Founder Gap
The Feedback Trap
Voice Drift
I teach your team how to improve every draft and iteration. You have less oversight, and writers who raise their own bar.
here's the deal...
and for agencies...
The Judgement Gap That Kills Agency Productivity
If your team's writing only gets better with each new release from Anthropic, you have a problem.
AI has made your junior and mid-level writers more productive — but also more generic, and less able to grow from project to project. The writers who could mentor them are burning out on an endless cleanup job they never signed up for.
Hiring a full-time Copy Chief to fix that would seriously dent your margins. But leaving it unfixed is costing you more than you think.
You need someone who steps in when the project starts and steps away when it's done — leaving your team better trained, your work more distinctive, and your agency worth more than when they arrived.
The Real Power of Fractional Copy Chiefing
and Team Development
What happens when you plug 30 years of business-building experience and direct response expertise into your business or agency?
6
30+
Person sales teams led, to more revenue, more regularly
Successful businesses built and run, one sold
100s
Of Professional copywriters trained
You're talking to a colleague. I understand your day-to-day challenges, viscerally.
I've seen behind the curtain on hundreds of businesses. I know what moves the needle on your marketing and what burns your budget.
I don’t just make your marketing better. I make your team better. There's YOUR true revenue multiplier (and headache reliever).
Where I fit into your business
There are two ways I can plug in.
If you have a CMO or Creative Director in place — or you're carrying that role yourself — I sit between strategy and execution. I make sure what your team produces actually reflects the thinking at the top.
Or I can be part of that top layer. I've helped dozens of clients map out brand positioning, value propositions, lead-generation funnels, and website architecture. The strategic work that makes everything downstream easier.
When looking for a conversion copywriter who could help us update the messaging of our heritage brand to better speak to the contemporary skincare consumer, we were referred to Amy by a trusted industry leader. Simply put: Amy is a gem.
We hired her to overhaul our brand messaging and translate the new tone and key brand points across our entire website and email.
She started the extensive project by diving right into our brand, first by trying our products, then by conducting exhaustive "voice of the customer" research, speaking to all major stakeholders (both in the company and project), and then iterating with us until we landed on an evolution of our copy that we all loved.
And love it we did.
The best part is that not only do we love the new copy, but clearly our customers do as well: our conversion has increased site-wide. I'm confident she can do the same for you.
stuart schultz
President, BeautyRx
Better copy. Faster results. A stronger team.
Copy that resonates with your ideal buyers, that carries your voice, that is measurable in the metrics that matter to your business (AOV, LTV, CAC).
Better copy
Faster results
A stronger writing team
Even with AI, effective copy takes time. Endless reviews and second-guessing cost you time and resources. Writers who get better with each project? Good for your bottom line in every way.
I'm not here to polish words and cash a check. I'm here to develop the talent you already have — copywriters who build confidence, work faster, and deliver better quality consistently. That's what turns a salary burden into an appreciating asset.
what doesn't work
what does work
Feedback that just tells your writers what to fix doesn’t make them better.
Feedback that shows them why... translates to improved writers and better results.
Genuine improvement – your team building solid copy chops – comes from understanding what works, and why. The strategy behind it. The psychology underneath it. The thinking that should shape it from the start.
That's what I’ll teach your writers. So they don't just deliver better copy on the next project — they deliver better copy on every project after that.
For a founder-led company or agency, that compounds fast.
your team gets stronger
your clients get better results
you're freed up to run your agency instead of reviewing every word that leaves it.
"In the space of 30 minutes, I went from hyperventilating because I convinced myself my client would fire me cuz they didn't like my copy... to feeling calm as a cucumber with confidence to spare. Amy talked me out of a rushed rewrite and instead offered me simple, clear steps to take the copy up (more than) a few notches.
She saved me from several sleepless nights and what would have been hours of unnecessary work. The best part is... my client's happy. I'm happy. And my future clients will be happy too.
Because Amy's Copy Chiefing sessions are my new secret weapon for sales pages that freakin' convert. Amy is a genius. You'd be lucky AF to get her eyes on your copy."
Abi Pendergast
Copywriter & Strategist
Good copy doesn't happen by accident.
Neither does a team that consistently produces it.
For the record: I was a partner in a New York City typography, marketing and design agency. We built it, and we sold it. So when I talk about growing an agency, I'm not just talking theory, I’ve had skin in the game, I speak your language.
Why developing your team is the smartest investment on the table
Something unexpected happened when AI intersected with marketing.
The expectation? It would replace content and copywriters. It did something worse. It created a skills crisis it can’t fill.
Junior writers haven’t been replaced, but AI is robbing them of the experience that would make them high-value writers. And the senior writers who could guide them are leaving the profession because they never signed up for the endless avalanche of AI slop they need to clean up.
The result is lower-quality work, poor career advancement, low team morale, higher staff churn and a growing frustration with the results of in-house writing teams.
But when you invest in your team's professional development? You get the reverse of all of that.
Strong morale (happy people deliver better work)
And you top people stay with you
All of that boosts revenue and lowers your costs.
Less work for everyone
Better writing
"With just two Copy Chiefing sessions under my belt, I see how Amy's helped me become a better copywriter. Because now I view my own work the way she does: with a sharp and objective eye on persuasion and language."
Heather Dileepan
copywriter
I've been the “copy doctor” behind top copywriters and copy teams for more than a decade.
Before I started developing other copywriters, I ran my own in-demand copywriting business for a decade. I know what it takes to deliver great work under pressure, keep clients happy, and build a reputation worth protecting — because I did it myself.
Joanna Wiebe / Copyhackers
One of a handful of copywriters certified by Copyhackers. Went on to co-coach Joanna Wiebe's certification program and co-coach in Copyhackers' Freelancing School — training and certifying copywriters at the highest level.
Dan Kennedy Certified in Direct Response Copywriting
The most proven, results-driven approach to copy that exists. A rare and significant advantage in a market where many copywriters have lost touch with what actually converts. Only handful of people have been certified in this program.
Copy Clinic
I ran my own Copy Clinic program for copywriters and copy teams for several years. I developed the full curriculum, delivered live training, and coached writers on real client projects in real time. I wrote all the teaching content for a well-known copy school (NDA, can’t say who), and directed a copywriting clearing house, overseeing copy across a wide range of industries and clients.
University-level teaching
Regular guest expert in graduate-level strategic communication programs — working with seasoned professionals who've "seen it all." I’ve taught workshops in everything from emails to sales letters, landing pages, websites, funnel creation and copy theory.
"Amy imparts more than just copywriting wisdom — she brings experience, practicality, and real-world application. Her advice offers many 'aha!' moments that last beyond just our semester and well into my students' careers."
Eric D. Nelson
Adjunct Instructor, MA in Strategic Communication, School of Journalism and Mass Communication, University of Iowa
the case for fractional
Why hire a Fractional Copy Chief?
It’s becoming more and more expensive to hire experienced writers who can do more than take care of their own work.
A writer who can also mentor, project manage, strategize and oversee your team's growth? That’s a $200k ask on your end. Then there’s the 3-6 month recruitment cost, the onboarding cost, and the hit you take if it doesn't work out.
A fractional copy chief gives you the benefit of that person for a fraction of the price and at a fraction of the hassle.
Need a copy chief for a single project? Then just pay for that. Need a retainer deal for ongoing work? Then pay for that.
That’s how to tie your Fractional Copy Chief to measurable revenue-creation work.
full-time hire
fractional copy chief
per year, before benefits.
of the price and the hassle.
200k+
Fractional
Senior-level expertise from day one
No recruitment or onboarding cost
Zero overhead or HR risk
Steps in and steps away cleanly
Pay only for what you need
3–6 month recruitment process
Onboarding time and cost
Benefits, overhead, HR risk
Costly if it doesn't work out
Fixed cost regardless of workload
Ready to build a team that gets better with every project?
Let's talk about where your team is now, where you want them to be, and whether this is a fit. No pitch, no pressure — just a real conversation.
reach out, let's talk
email amy
20+ Industries. Every Asset Type. One Copy Chief.
From scrappy start-ups to third-generation family businesses — I've delivered nearly every type of copy and marketing asset you can think of (and then some).
"I completely trust Amy. I highly recommend her to anyone looking for a reliable, responsive, creative, experienced marketing copywriter who can act as a fantastic team player or an independent, trusted guide on projects that require exceptional copy and marketing expertise."
"I've been working with copywriters for more than 20 years and struggled to find someone who's not only a good writer but truly understands marketing — how to pinpoint your target audience, connect with them, and compel them to act. Amy fits the bill on all counts. She's savvy, reliable, and easy to work with. But what blew us away was when we split-tested her new sales page against our control — one we'd been trying to beat for almost two years. She beat it. By 43%. We wired her a bonus and got started on the next project immediately."
Erin Pheil
Chad Tackett
President & Lead Consultant
FollowBright
Founder
FITera, LLC
"Amy's copy is consistently targeted, efficient and response focused. Amy is constantly investing in herself to keep improving, and it shows in the results. She's very pleasant to deal with and always hits deadlines. A class act."
"After working with several copywriters, Amy stands out. She has a keen sense of what will trigger your audience into taking action — and a 'get it right' attitude you'll love working with. She wants to make sure your copy generates the results you envisioned."
Will Swayne
Milton Huezo
Founder, Marketing Results, Brisbane, Australia
Operations Manager – Lima Consulting Group
Philadelphia, PA
Ready to build a team that gets better with every project?
Let's talk about where your team is now, where you want them to be, and whether we have a fit.
reach out, let's talk
