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Sign up for my newsletter, The Freelance Field Guide and get weekly, actionable insights to build a reliable and profitable freelance business.
You can do the work, brilliantly. Now let’s help you build a thriving freelance business, shall we?
You want a sustainable business ...
gimme the goods!
My entire business is geared to helping you develop business skills that match your craft skills (without anything creepy, pushy, or feeling like you need a business degree).
When you sign up for The Freelance Field Guide, I’ll first share a quick series of emails about building the business you want, on your terms.
Ethical. Honest. Sustainable. (And no 5am work-your-ass-off club here). I steer you away from what doesn’t feel right to you, towards discovering what does.
Your craft needs to be sharp. Of course.. But being able to attract and sign the right clients and charge what you’re worth? Again and again?
That’s down to having business skills that make your ideal clients see who you are and respond with the *right fees.*
It’s sort of like you’ve been playing tennis for years, doing OK, but no one’s shown you how to hold the racket properly or adjust your stance. Once you do that, get how it feels? Suddenly the whole game changes. You play at a different level.
Those are the refinements I bring to your business.
Landing great projects and working with clients you enjoy is 90% down to how you run your business.
From gig-to-gig freelancer to in-demand expert
The creative freelancer with average craft but solid business chops eats better than the freelancer with brilliant craft but lacking (the oh-so-unsexy) business skills.
And after a decade coaching more than a thousand freelancers, from absolute beginners to those billing over $400k a year (yes, it’s entirely possible with the right business model), I say this with 100% conviction:
“If you want to build a sustainable business you're proud of, you want to learn from Amy. Shift how you approach your market, clarify your offer, and sharpen your message. Amy makes it easier to succeed on your own terms. Expect clear direction—Amy knows what's up"
Christy Wolff
No more wondering what to do next. How to do it. Or where to get the support you need along the way
Your Freelance Field Guide by email
Masterclass lessons in building a thriving business. Delivered free, every Saturday morning.
Sign me up
Direction—when
you need it
Short and long-term 1:1 coaching and community coaching options. To perfectly fit where you are now and where you’re going next.
Tell me more
Your full-stack business course library
Courses that actually work.
Skills that make a $$$ difference.
Show me my options
your business. your terms. for real.
"I paid a HEAP of money to have Amy as my Business Coach because I knew working with her would basically make it rain in my own biz. And I wasn't bloody wrong!
The thing is, Amy has this incredible knack for spotting what you're missing in your whole business set-up, and showing you how to seamlessly fix the gaps."
Gin Walker
“When I first started working with Amy, I had no idea how insanely valuable her coaching would be - for my business and for me personally.
“As a small business owner, there are times when I have no idea what to do next. But having Amy as a thought partner helps me make confident decisions that keep me moving in the right direction.
Kayleigh McHale
copywriter
marketing
Who you are now.
Where you are now.
With the skills you have now.
Even if you hate, hate, hate the “business stuff.”
(Whether you just need a gentle nudge in the right direction... or a big bold plan)
YES. You CAN do it.
It’s tough out there. Especially now.
But here’s what’s also true…
There’s always a next step. Take enough of those and you WILL make it work.
Because, look. The hardest part is knowing what your next step is and then finding the courage to take it.
That’s where I come in. I’m expert at quickly understanding your stumbling blocks and helping guide you to your goals. We do it together. Step-by-step.
Your next step? Start with my newsletter. When you sign up you'll get a few short, pithy emails addressing the toughest challenges every freelancer and solopreneur is up against.
I'll share my thoughts about why and how to build a sustainable business and how to clear away the fog of business ownership (we all experience it - there's SO much to do.
You'll get my framework for decision-making, which just makes everything clearer, and easier.
To get those emails and my weekly newsletter, subscribe below. You’ll get your first emails right away.
Let’s find out what moves the needle for you, so you can build stability – a business that lasts you as well as it pays you
Your Freelance Field Guide by email
Masterclass lessons in building a thriving business. Delivered free, every Saturday morning.
Sign me up
Direction—when
you need it
Short and long-term 1:1 coaching and community coaching options. To perfectly fit where you are now and where you’re going next.
tell me more
Your full-stack business course library
Courses that actually work.
Skills that make a $$$ difference.
Show me my options
90% of freelancers who come to me for coaching have the same question (that’s why I call it The Big Question.)
“How do I get unstuck?”
If that’s you, I have a three-step framework to fix that. Permanently.
I’ve recorded a short masterclass video on that framework, which you can watch here…
Hey! You read the full page – or scrolled down to see what’s here ;-)
Looking for an answer to The Big Question???
Take me to the framework
