About your business growth mentor
There is something remarkable about people with the ambition to build a business.
Who turn up every day and do the work. You are my people. I stand for you.
The Best Freelancer in the Room Can Still Go Hungry
while mediocre ones with solid business skills eat damn well.
It's no mystery once you get it.
The difference isn't talent.
It's knowing how to run a business.
Here's what I know for sure: I'm damn good at helping creative freelancers build sustainable businesses on their own terms. Your values, your schedule, your revenue goals. I say that with complete confidence because I've seen the results — over and over and over again.
Those with business chops eat better. Full stop.
And getting my clients to that place is what drives me.
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That's what I'm here to do for you.
“Amy transformed my wobbly fledgling freelance copy business into one that I am excited about, one that fulfills me on a deep level, and one where I am fully confident in my ability to be a rockstar for my clients.
A transformation like this is priceless, but it also happily comes with dollar signs.
A few hours ago, for example, I just signed a single contract that DOUBLED MY YEARLY INCOME!"
JEFF KIMES
COPYWRITER
Because you are on my About page, you probably want to know a little more about me, right? Fair! 😉
I know what will work for you.
Because I’ve done it six times for myself.
I’ve built six successful businesses over the last 30 years. I know what works and I can teach you those skills.
01
Two of my business were creative agencies. Design, Markeing and Typography in Manhattan and Marketing and Copy outside Seattle. We successfully sold that first agency.
02
My current coaching clients are freelancers who earn between $60,000 and $400,000 per year. I’ve helped many of them double their income and get more satisfaction, and sanity.
03
While I was freelancing as a copywriter, my average first project was $8,500 and my close rate was over 80%. (I'll teach you how.)
04
I’ve always built businesses that serve me.
We sold that Manhattan agency to buy a boat and sail the Eastern Seaboard of the U.S.
Because that’s what was important to me at the time.
Another time I took a break and lived in Guatemala. Because I like adventure and I had the opportunity.
I thought I wanted to own a Bed & Breakfast, so I ran a guest house in Provincetown, Massachusetts for two seasons. <- That disabused me of the notion until decades later I bought a condo and turned it into a very successful airbnb.
That’s why you can’t copy other people’s businesses. A creative freelance business isn't a franchise. It has to be your business on your terms.
That’s the most important lesson I can share with you after ten years as a business mentor and coach.
The second lesson is this: building a freelance business is about more than making a living. It’s about the future you want to live in.
It’s about the life you want
“After having my very first coaching call with Amy, I put my prices up by 25%, and that was just the beginning.
But more than that, the thing that I have really walked away with is an unimaginable confidence."
Delia Monk
Copywriter
Swap Stuck and Frustrated for Confidence and Clarity
Watch here ⤵︎
Do you ever feel stuck?
Spinning around decisions you don’t know how to make. Doubting decisions you've made already. Wondering whether what you're doing is right, and what the hell you might be missing?
I talk about the agony of indecision, and what you can do to get clear and move forward in my 19-minute Stop the Spin video. (And it doubles as a way to get to know me and how I think – just in case you want to know a bit more ;-).
If you’ve ever felt stuck in the quicksand of indecision – check it out. It might be just the relief you need.
"This video was exactly what I needed. I was spinning around some important decisions, and Amy’s advice helped me get clear, stop second-guessing myself, and take action quickly."
SANDRA BEATTY
“When I first started working with Amy, I had no idea how insanely valuable her coaching would be - for my business and for me personally.
As a small business owner, there are times when I have no idea what to do next. But having Amy as a thought partner helps me make confident decisions that keep me moving in the right direction.
But having Amy as a thought partner helps me make confident decisions that keep me moving in the right direction.
KAYLEIGH MCHALE
MARKETING
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The Freelance
Field Guide
I'm here to help you build a sustainable business you love rolling around in
