"When I started out in 2018 as a (clueless) copywriter, Amy’s feedback and support put ground under my feet. She told me I could make it, even if English is not my first language. And I’ve been wearing her words like a badge of honor to every launch, sales call or self-doubt party since.

Halfway through the course, the mindset shift she covers in the first module landed in for me. Next thing I knew, I was emailing her with a goal I wouldn’t have dreamed to articulate before. “Why not stretch?”, she replied. And gave one of those blessings that make it to post-its on my desktop screen."

messaging strategist for thought leaders and CEO of Becoming Words, www.becomingwords.com


Roxana Gramada

"Every time I work with Amy, my business graduates to the next level"

What happens when you buy a 
course that 100% delivers?

What would it be like if the next course you bought actually changed the trajectory of your future?

What if, when you had a question, all you had to do was ask and the creator would answer?

What would it be like if that course wasn’t a do-what-I-did solution, but was designed to give you the options, tools and skills to build the business that you’re passionate about building?

And what if the person who made this course was so confident you'd be thrilled with your decision to buy, that they backed everything with a 100% guarantee? 

Now you can find out…

Complete Breakthrough Freelancer

introducing

“The best damn course on building your freelance business. Your way.”

I do one thing very, very well. (It took me a loooong time to be comfortable saying that, but with over a decade of coaching under my belt, I’m there). 




A freelance business that reflects the life you want to lead. That positions you to work with clients and on projects that inspire you. And a business that sees you get paid fairly for the value you deliver.

For ten years, I did this only through direct coaching. My flagship was my Magnetic North Mastermind.

But in 2023, I wound that down.

Instead, I took all the lessons and all the tools and all the resources from my mastermind and used them to create the best damn course on how to build your freelance business. Your way.

Here’s what you get....

I help creative freelancers build thriving businesses they love as much as the work they do.

Amy Posner

I’m ready to enroll  →

The all-you-need course for the all-you-can-be business

100% Guarantee: You get my no-questions-asked 100% money-back guarantee. Valid for a full 60 days.

Lifetime access: No subscriptions and free content upgrades for life.

ADHD Friendly: I designed this course following best practices for ADHD business owners.

10x Expert Interviews: I invited 10 successful freelancers to share their most successful strategies.

Direct Access to me: If you have a question about anything in the course, just ask. Your course comes with a 12-month support program.

11 A-Z Modules: This is your Mastermind Library. All the lessons, all the tools and all the skills you’ll every need.

“I was amazed by how ADHD-friendly the course is.”

As someone who gets overwhelmed by too much content easily, I really appreciated the structure, the bite-sized videos and the guidance you get in this course.

I never felt bored, unfocused or distracted by too much fluff. Yes, I can really say: This course is 100% fluff-free! Thank you Amy, for so much value!"

Sinem Straughan

You’ll have questions.
I’ll have answers.

Building a business is messy. (I’m guessing that might not be news)...

That’s okay. Messy is part of any creative process.

What’s not okay is staying in the muck, with no clue how to get the hell out. 

As you build your business, you’re going to have questions. Lots and lots of questions. And I’m going to be right there to answer them. Here’s how...

Complete Breakthrough Freelancer comes with a 12-month course support program. This is how you get direct answers from me on your business.


  • Email me a question any time
  • Once a month, I run a 90-minute live, online clinic (recording available) and I’ll answer your questions there

Couldn’t be simpler. But there’s more!

  • Some months, I run hot-seat sessions to workshop bigger problems
  • Other months might see a mini-masterclass to look at new trends or dive deeper into evergreen topics

That’s one full year of support to make sure you have a way to ask and get answers to your questions. 

*My aim is to answer everyone's questions within the 90-minute window but that might not always be possible. I’ll prioritize questions with the highest community value. I’ll also track who sends questions to make sure everyone has a fair share of answers.

Now, the juicy details…

Your welcome to Complete Breakthrough Freelancer is more than a friendly howdy.
We’re going to hit the ground running with a discussion about the real reason you need a business, the true power it holds. I’ve interviewed ten guests about how they’ve applied what I’m teaching you, in their business, IRL — those are included with each module.
Module Topics

  • The Single Function Of Your Business
  • What I Want For You
  • How This Course Works
  • Your Course Tools
  • What Makes A Successful Learner? (Guest Expert)

Module 1
Introduction

Christy Wolff

“If you want to build a sustainable business you're proud of, you want to learn from Amy. Shift how you approach your market, clarify your offer, and sharpen your message. Amy makes it easier to succeed on your own terms. Expect clear direction—Amy knows what's up"

You know those cartoons where someone puts on X-ray glasses and suddenly their entire world looks different? Well, that’s this module.
We’re going to reframe not just how you see your business but how you see yourself as a business owner. Because business people really do see the world differently. 

  • The Business-Owner Advantage
  • When To Be An Expert And When To Be An Order-Taker
  • Here’s Where The Money Comes From
  • The Eight Levers To Freelance Growth
  • Business Money vs Your Money
  • How To Harness Time (instead of chasing it)
  • What’s Really Possible

Module 2
The Freelance Business Mindset

Good marketing ensures you have enough clients to make a living. Great marketing makes it rain. I’m gonna teach you the make-it-rain version.

We’ll start with your marketing foundation module – How Marketing Works. You’ll be introduced to the principles that will make your marketing super effective and even if you’re not well versed in marketing, I think you’ll be surprised at just how quickly you can get the ball rolling for your business.

  • The five steps every prospect must take before they’ll hire you
  • Sales funnels (which ones to embrace and which to shun)
  • How alignment + exclusivity = better everything
  • The proper way to define your market
  • The one-sentence rule for getting your prospects' full attention   
  • How that attention becomes revenue
  • Why your service is not your offer (and what is)
  • The little-known and highly lucrative art of post-project care

Module 3
How (And Why) Marketing Works

Eman Ismail

I loved the marketing module because it went back to basics and explained all the terms and ideas business owners are afraid to admit we don't know or don't fully understand. Amy walks you through, so you'll find a way to make marketing work for you so it's easy and fun.

This is the first of your workshop modules and we’ll begin the work of building and/or refining your business.
We kick off by drawing a great big X on your client treasure map and you’ll see how to quickly identify a lucrative and eager market. And I’ll show you the near-instant way to see just how healthy and competitive that market is. 

Next, we’ll create your Ideal Client Persona with your first hands-on exercise, complete with an over-the-shoulder tutorial with me. Once we have your persona, I’ll show you how to supercharge your marketing with your Dream 100.
We’ll wrap up by lifting the curtain on how freelance marketers like me run our own marketing and I’ll share my most effective research tools, the ones I’ve used to build six different and very successful businesses over thirty years.

  • Persona Worksheet
  • Dream 100 List Worksheet
  • Dream Client Worksheet
  • Competitor Audit Worksheet

Module 4
Your Market

  • Segmenting Your Market
  • Niching, Specializing or Generalizing?
  • Creating Your Ideal-Client Persona
  • Your Dream 100
  • The Pro-Marketers Research Toolbox

Tools (with over-the-shoulder video guides)

Hannah Shamji

"Amy has such a rare knack for breaking down the complex into digestible, meaningful bites. I've taken TOO MANY courses from big names that are packed with content, which sounds great but can easily lead to overwhelm. I feel so led through and walked through the process and for me that's the difference between learning and DOING - and I have Amy to thank for that."

No matter how much competition, no matter how smart AI gets, there is one thing your competitors can never out-compete you on… being You.  

You are your single biggest advantage. And how you are seen by your market is the difference between eternal struggle and owning a robust and reliable business where you get to do great work. 

Making sure your market sees you in the best possible way is the work of branding, and I’m going to show you how to craft a personal brand that attracts cream-of-the-crop clients.

  • Mission Statement Worksheet
  • Self-Audit Worksheet

Module 5
Your Brand

  • Why Freelancer Is A Brand You Might Want To Avoid
  • Your Mission Statement
  • Hiding In Plain Sight. Your Superpower
  • Your Expert Position

Tools (with over-the-shoulder video guides)

Kammy Thurman

"Once again, Amy truly OVERdelivers with this training on marketing our creative services. She broke down everything I need to identify my best market. To discover my dream clients. To position myself powerfully against the competition. And to set myself up as the go-to- choice for potential clients."

There are two things you need to know about your offer. First, your service is not your offer. Second, if you get your offer right, your best-fit prospects will question their sanity for not hiring you. 

That’s a pretty bold statement but it’s been proven again and again. I’m going to show you exactly what goes into a great offer and all the ways you can make yours irresistible to the right clients.

  • Offer-Optimization Worksheet

Module 6
Your Offer

  • The List-Offer-Copy Rule
  • Projects vs Productized Services
  • Building Irresistible Offers

Tools (with over-the-shoulder video guides)

Chris Collins

"Complete Breakthrough Freelancer is the best course out there on business growth for freelancers. Amy walks you through how to run your business like a pro in a way that’s simple, logical and approachable. If “start kicking more ass” is on your to-do list? You can’t do better than learning from Amy."

You’ve researched your market, defined your brand, staked out your expert position and created your offer. Time to build your client pipeline.
Here are three things you need to know about getting clients… 
One: You have choices and you can build your client-acquisition pipeline to reflect how you want to do your marketing, and who you want to attract.

Two: Client acquisition is a process you can learn. The steps are well-known and easy to set up.

Three: Your best-fit clients are already looking for you, so half the work is already being done by someone else. You just need to stand in their way with the right message. I’m going to show you how.

  • Podcast-Outreach Email Template
  • Cold-Outreach Email Template
  • Referrals Email Template

Module 7
Getting Clients

  • Inbound vs Outbound Marketing Explained
  • The Seven Fundamentals of Successful Prospecting
  • Your Three-And-A-Half-Degrees Of Separation Pipeline
  • Cold Outreach Done Right
  • Content Marketing Original Secrets
  • Other People's Audiences
  • Referral Magic
  • Paid Traffic

Tools (with over-the-shoulder video guides)

Delia Monk

With Amy’s guidance, I landed a dream client and earned €60,000 in just six months. Her cold pitching template in this module WILL change your career. And OMG the referral class is brain blowingly good. Amy has a magical way of not just making you fall in love with all the elements of running a business but shows you how to channel this energy to get serious results that will set you up for sustainable success."

Traditional marketing has a very direct approach to turning prospects into buyers. Sell! Sell! Sell!

But there’s a much better way. 

Build a relationship.

Not only does it avoid all the icky sales stuff, but it increases your perceived value. That means signing clients is not only easier but you can charge rates that reflect your real value. 

And if you really want to supercharge your relationship, then there’s one approach that has been the single biggest factor in my success and the success of most high-earning freelancers I’ve ever known or worked with. Building your list. This module is your quick-start guide to that and much more.

We’ll wrap this module with a tutorial and worksheet on how to write the perfect Information Kit for when your prospects reach out. This is the missing link that sets you up for great client calls.

  • Your Information Kit Worksheet

Module 8
From Prospects To Clients

  • True Permission Marketing
  • Your List Is Your Security
  • Your Seven Newsletter Hats
  • Newsletter Templates (Seinfeld vs Soap Operas)
  • Monetizing Your List
  • Your Information Pack

Tools (with over-the-shoulder video guides)

Erin Pennings

"It's one thing to help clients get results, and something else entirely to do our own marketing. I came away from these trainings with a hefty dose of inspiration and new ideas to try."

The day has arrived. Your prospect has booked a call. 

You’re excited as hell but then Captain Doubt shows up with a long list of you-ain’t-got-this reminders. And then there’s selling. If there’s one thing you didn’t become a freelancer to do, it’s sell, right?

So, let’s do something very special to utterly transform your client call experience.Instead of a module, I’m giving you access to an entire course on running effortless, enjoyable (yes, enjoyable) and stress-free sales calls. 

You’re getting my full Breakthrough Sales Call course, which sells separately for $200.  This is a 60-minute course, comes with my personal sales call framework and you have full access to it as soon as you enroll in Complete Breakthrough Freelancer. 

Module 9
From Prospects To Clients

"So I just burned through the Breakthrough Sales Calls. It's so good. It's so good. I can't even get over how good it is."

Veronika Bryskiewicz

Your client expects more than the deliverables you’re contracted for. They want a good experience. Your job is to confound those expectations and deliver an amazing experience.

That’s how you get sizzling testimonials, quality referrals and regularly rehired.

I built my entire freelance career on delivering this kind of service and I show you how it works, how to do it and what it delivers. Delivering an excellent customer experience makes your life easier in so many ways. The appreciation your clients feel will be reflected in your bank account.

  • Testimonial Request Email Template

Module 10
Client Management

  • The Gift
  • How To Eliminate Problems Before They Happen
  • Updating Your Client
  • How To Present Work For Maximum Buy-In
  • Closing Out The Project
  • Troubleshooting as an Art Form

Tools (with over-the-shoulder video guides)

Lindsay Hope

"Even after “freelancing” for a few years, I didn’t feel like I built my brand and a real, honest-to-goodness business until I learned more about how to do that from Amy. Amy shows you how to leverage your unique differentiators and dig deep to illuminate all the skills that help make you a better partner beyond your “core” skill offering. I find myself using her approach all the time in my business, and I’m so grateful to have the tools to help me do it!"

Time to bring everything together. In this final module I’ll walk you through two business-building blueprints that connect everything we’ve learned so far. 
This first is for your short-term growth to get you up and running as quickly as possible. 

The second blueprint will lay out the steps to position you as the expert top clients actively seek out.

And then we’ll wrap it up with a few parting words for your journey.

Module 11
Bringing It All Together

  • Key Lessons Summary
  • Short-Term Blueprint
  • Long-Term Blueprint

Rachel Sparacio-Foster

"Many business courses teach you how to get clients. But how do you make them happy so they keep coming back and referring you to others? Amy breaks it all down in the Client Management module.

Got to admit, I love a good bonus, and I love thinking them up. But I kinda messed up on this one.

I came up with a bunch of great ideas for tools and extra resources but ended putting the directly into the course.

So, I’m doing something a little different this time ;)

I interviewed ten experts, including a phenomenal TEDx speaker, on 10 things they do to make their businesses work in today's market.

You hear how they build seasoned-pro confidence, get pinch-your-self clients, put together make-it-rain offers, master your social media, and much more.

Each interview is about 20 minutes, to the point and has highly actionable advice.

Altogether, that’s over 3 hours of exclusive content. But beware, this might ruin podcasts for you.

Leadership and Executive Coach, TEDx Women Speaker, Amy Posner Fan


Tanya Geisler

Your Bonus:
IRL Pro Secrets - The Recordings

The all-you-need course for the all-you-can-be business

100% Guarantee: You get my no-questions-asked 100% money-back guarantee. Valid for a full 60 days.

Lifetime access: No subscriptions and free content upgrades for life.

ADHD Friendly: I designed this course following best practices for ADHD business owners.

10x Expert Interviews: I invited 10 successful freelancers to share their most successful strategies.

Direct Access to me: If you have a question about anything in the course, just ask. Your course comes with a 12-month support program.

11 A-Z Modules: This is your Mastermind Library. All the lessons, all the tools and all the skills you’ll every need.

All-inclusive, lifetime-access price

$350x2

2-Pay

$700

Single Pay

One time payment. Yours forever.

Grab a convenient payment plan.

NOW WITH $200 discount automatically applied at checkout

$900

$450x2

Your $200 discount is applied automatically at checkout

Your 60-Day Peace-of-Mind Guarantee

Because I’ve taught what’s inside Complete Breakthrough Freelancer to so many freelancers for so long, (over ten years of professional coaching), I’m more than happy to extend to you my 100%, 60-day money-back guarantee. 

That means you can complete the entire course, watch all the bonus videos and complete all the worksheets and I’ll still give you a refund if you ask for it within 60 days of your purchase. And if you never even open the course or look at a single video, you’re still covered by my 60-day guarantee. 

As I said, there is zero risk to you when you buy.

Disclaimer

The content provided in our e-course is provided “as is,” “as available,” with “all faults”, and all warranties, express or implied, are disclaimed (including but not limited to the disclaimer of any implied warranties of merchantability and fitness for a particular purpose). Our website and content may contain bugs, errors, problems or other limitations. Amy posner, including all our affiliates, have no liability whatsoever for your use of our website or content. Amy posner cannot guarantee and does not promise any specific results from use of our website or content. Amy posner does not represent or warrant that our content or our services found within are accurate, complete, reliable, current or error-free or that any such items are free of viruses or other harmful components. Therefore, you should exercise caution in the use and downloading of any such content and use industry-recognized software to detect and remove viruses. All responsibility or liability for any damages caused by viruses somehow attributed to our content and services is disclaimed. Without limiting the foregoing, you understand and agree that you download or otherwise obtain content through our website or services at your own risk and that you will be solely responsible for your use thereof and any damages to your mobile device or computer system, loss of data or other harm of any kind that may result.
In no event will amy posner or her corporations, employees, contractors, vendors, affiliates or agents be liable to you or any third person for any indirect, consequential, exemplary, incidental, special or punitive damages arising from your use or misuse of this course whether such damages arise in contract, tort, negligence, equity, statute or by way of any other legal theory regardless of whether such damages could have been foreseen. Notwithstanding anything to the contrary contained herein, amy posner’s liability to you for any cause whatsoever, and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to us for the video(s) we provide prior to the event giving rise to liability.