Finally! Know exactly what to do next.

30+ years

7 businesses

700+ freelancers coached

You need someone who's been where you are right now. And can tell you: “Do this. Not that. Here’s why.”

Running a business is about solving problems. Constantly.

Does any of this sound familiar? 

You’re stuck.

On what to charge for a project, so you don’t blow the deal or way undercharge.


Or you’re spinning your wheels in a niche with cheap clients who don't understand the value of what you do (or what you deliver).



You have enough clients, but not enough time. 

Maybe you have great clients, but you're so busy you haven't taken the time to build a solid client getting system. 

You’re ready to make more money, but you don’t know which levers to lean on. 

You need answers and some peace of mind. And, sure there are plenty of answers out there. But...

Business principles are universal truths.
Business plans -- and strategy -- are unique solutions.

You need answers for your unique business, for your specific situation. Solutions that will work for you – your ethics, your beliefs, your knowledge base. 



“That sounds great in theory, but will it work for me?”

Turn up with a question and leave with a plan

I’ve seen it again and again. That light-bulb moment when my clients feel seen. When they know they're in safe hands, with someone who knows exactly what to do next, and then what to do after that. 

You experience a huge sense of relief.

When you know what’s yours to do, everything is suddenly straightforward and clear. No more spinning around a hundred what-if questions. No more feeling like you've lost your way. 

Together, we look at your time and money goals and overlay what you stand for, and who you serve. Then we build your plan, and work together to bring it to life. You'll know specifically what to do next, and what to do after that.  Replace guessing with clarity and confusion with action.  You stop wondering and worrying. You know! 

1-on-1 Coaching

 When you want to deep dive on getting to your next level of business -- quickly, efficiently and without all the second-guessing.


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Intensives

Focused and action-oriented small group coaching. Structured improvement on one aspect of your business at a time. 

Tell me more

Mastermind

The Room is for deep work and big moves. We identify how YOU build on the success you already have -- then, take action. 


Show me my options

Get My Eyes and Expertise on Your Business

Why Choose Me? Here's What These Amazing Humans Have to Say... 

ABI PENDERGRAST

“Amy is a genius. You’d be lucky AF to get her eyes on your copy.”

AURORIOLE HANS

“You’ll never meet a more generous coach than Amy. Don’t miss a chance to work with her!”

REGAN BREEDEN

“Amy gave me the confidence to 3X my prices within a few months. And get projects accepted at those prices.”

CHRIS COLLINS

“Amy helped me leave my impostor syndrome behind, stop thinking like an employee, and start thinking like a business owner.”

JEN BAXTER

“I come to you with a jumbled mess, and you help me sort it out. CLARITY. You give me clarity.” “Your strategy — and my execution — of positioning myself as an expert went really well.”

DANA OWENS

“My pipeline is overflowing with clients. It's August and I've already surpassed my earnings goals for the year!”

AVI WEBB

“You'll only realize the full value of working with Amy when she holds up the mirror so you can see your strengths and fears in honest, encouraging ways. She is a sage. A genuine sage. There is no one out there like her.”

TARA LASSITER

“Never before have I felt like I knew exactly what to do next.”

ELYSSA JAKIM

“Working with Amy is that hidden way to skip years of trial and error--she's already seen it all and can steer you in the right direction with the utmost discernment. Implementing Amy’s suggestions resulted in HUGE wins for my business.”

RICHELLE BLACK

“For months, I felt completely paralyzed. Too many thoughts, no clear way forward. Amy helped me stop 'The Spin' and finally pivot my business.”

GIN WALKER

“I paid a HEAP of money to have Amy as my Copy and Business Coach – TWICE – because I knew working with her would basically make it rain in my own copywriting biz. And I was right!”

HANNAH SHAMJI

“Amy is without question a god-send of a client-wrangling-coach. She SHOWED me exactly how to respond with finesse, class and clarity. It feels good to know how to handle clients going forward and feel like such a boss.”

ANDREW YEDLIN

“Amy is my go-to for sticky client issues. Amy showed me how to frame the rate increase in terms of added value for the client. The client accepted the rate increase of over 40%!”

DANIELLE DAVIES

“Amy doesn't just teach you the things that will help make your business a success: she becomes a partner, a mentor, and your biggest cheerleader, celebrating your strengths.”

ROXANA GRAMADA

“Amy can make months of doubt and head-spinning disappear. Perhaps it's her unbeatable common sense, based on decades of data in the field of play. She gives me confidence even in the face of uncertainty.”

EMAN ISMAIL

“With Amy, it felt like I had someone in my corner, cheerleading me, giving me advice and ideas whenever I needed it. Being able to fund my maternity leave for 7-8 months was amazing.”

ELIZABETH GORDON

“Amy has become like family to me. It is invaluable to have a person like her in your corner, and she was there for me whenever I needed her.”

KATIE CROUCH

“Working with Amy has been such a boost in confidence for me. She's so kind, supportive, and thoughtful; and she really listens and tracks the details of how things are going.”

STEPH JOUPPIEN

“Amy helped redefine my expertise and charge what I should have been charging for YEARS. I'm now at about 4X what I previously charged and like magic, I have high-quality clients that finally respect me.”

PAUL MELROSE

“In my first year as a freelancer, I can directly attribute over $48k to Amy. It’s much more now. I know there are lots of other people out there like me — what we really need is someone to help us get out of our own way. For me, that was Amy. Amy shows you how to close the gap between where you are now and what you know you can achieve — whatever that means for you.”

JEFF KIMES

“One single contract just DOUBLED MY YEARLY INCOME! Amy transformed my wobbly fledgling freelance copy business into one that I am excited about, one that fulfills me on a deep level.”

LINDSAY HOPE

“Even after 'freelancing' for a few years, I didn't feel like I built my brand and a real business until I learned how to do that from Amy.”

KAYLEIGH MCHALE

“When I first started working with Amy, I had no idea how insanely valuable her coaching would be - for my business and for me personally. Now, I factor the cost of her coaching into every client project. I don’t see it as an expense because it’s an investment that pays for itself ten times over – both for me and my clients.”

RACHEL SPARACIO FOSTER

“Lots of people teach you how to get clients. But how do you make them happy so they keep coming back and referring you to others? Amy breaks it all down.”