Here's what I know after 30+ years and 7 businesses:

Every decision spawns three more decisions. And before you know it…you're spinning.

You need to raise your rates…but by how much? And how? What do you tell existing clients? 

You land a great client… but their scope is creeping like crazy.

You hear everyone talking about TikTok… but is that where your clients actually hang out?

You can DM your friends, ask ChatGPT, sign up for (yet another) course, or just put it off until tomorrow… but you’re still left wondering what's right for YOUR specific situation.

I've coached hundreds of freelancers and seen behind the curtain of thousands of businesses. I've owned two agencies and ran a very profitable copywriting practice. 

And in the last 5 years alone, my clients have collectively added over $2M in revenue through better positioning, clearer pricing, and strategic decision-making.

Bottom line: I know what works, I know why it works, and I know when it doesn't.

So when you're stuck… you get someone who can look at your actual situation and say: "Do this. Not that. Here’s why.”

So that may be enough to prove that Amy knows her stuff when it comes to growing your freelance business.

However, if that is not enough and you are practically keen to hear how Amy helps people JUST LIKE YOU grow their business, allow me to illustrate her expertise: she has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist – the list goes on. 

But if that STILL is not enough, here’s this: Amy is one of the most down-to-earth, likable and good-natured people you will ever meet. And I would trust her with every secret, every ambition, every loss and every hope I have. She’s the best.”

“It’ll probably be enough to say that Amy has grown agencies to the point of getting them acquired and just stop there. Because selling your agency is kind of major.

What is The Office exactly? 

It's you and me (and your very wise colleagues). I'll look at your specific business problems and advise you on exactly what to do.

Not generic advice. Not cookie-cutter frameworks. Not tips you could find anywhere else.

You bring me your actual situation—the client who's scope-creeping, the project you can't figure out how to price, the retainer proposal that's been sitting in your drafts all week because you're overthinking it.

I've been called 'the client whisperer' for over a decade for a reason. I look at your situation through the lens of 30+ years of business experience and seeing behind-the-scenes of more than 500 freelance businesses. I give you specific ideas of what to do — and exactly why they work.

The reality is this: You don't need more information. You need someone with pattern recognition who can cut through your spinning and point you toward the decision that actually makes sense for YOUR business.

That's what you get. Clear answers to messy problems. Every single week.

"Amy can make months of doubt and head-spinning disappear. Perhaps it's her unbeatable common sense, based on decades of data in the field of play. But she gives me confidence even in the face of uncertainty and keeps the fundamental conversations about the business light, open and safe for new experts to sprout."

“Amy doesn’t just teach you the things that will help make your business a success (though she does that too): she becomes a partner, a mentor, and your biggest cheerleader, celebrating your strengths (which she graciously points out) and guiding you through and around your weaknesses. If you’re looking to build a business that’s going to nourish you personally and financially, there’s no one better than Amy.”

What does real-time coaching actually look like?

Here's exactly what you get when you bring me your business problems:

That's what you get in The Office. Real problems. Strategic answers. Every single week.

Here are real questions I've answered—and how I think through them. 

How is the Office laid out and what does it cost?

$97/month gets you direct access to my strategic brain.

Here's how it works: You bring me your real business problems through our private Slack workspace. I show up regularly throughout the week with specific, actionable answers based on 30+ years of pattern recognition.

What you get:

Every day you don't have answers, you're losing money.

That proposal sitting in your drafts is $5K you're not earning
(because you can't decide on the price).

The scope-creeping client eating into your profit margin
while you agonize over how to handle it.

The retainer opportunity you're afraid to pitch is $3K/month you’re leaving on the table.

Spinning costs you. In real money, real opportunities, and your sanity.

Here's what I know after 30+ years in business: you can't afford to spin. And you can't afford NOT to have reliable input from someone who's seen it all before.

No fluff, no pointing you somewhere else, no busy work.

Just you, me, and the clarity you need to move your business forward.

This is what it feels like when you know exactly what to do next

“Amy is a genius. You’d be lucky AF to get her eyes on your copy.”

“You’ll never meet a more generous coach than Amy. Don’t miss a chance to work with her!”

“Amy gave me the confidence to 3X my prices within a few months. And get projects accepted at those prices.”

“Amy helped me leave my impostor syndrome behind, stop thinking like an employee, and start thinking like a business owner.”

“I come to you with a jumbled mess, and you help me sort it out. CLARITY. You give me clarity.” “Your strategy — and my execution — of positioning myself as an expert went really well.”

“My pipeline is overflowing with clients. It's August and I've already surpassed my earnings goals for the year!”

“You'll only realize the full value of working with Amy when she holds up the mirror so you can see your strengths and fears in honest, encouraging ways. She is a sage. A genuine sage. There is no one out there like her.”

“Never before have I felt like I knew exactly what to do next.”

“Working with Amy is that hidden way to skip years of trial and error--she's already seen it all and can steer you in the right direction with the utmost discernment. Implementing Amy’s suggestions resulted in HUGE wins for my business.”

“For months, I felt completely paralyzed. Too many thoughts, no clear way forward. Amy helped me stop 'The Spin' and finally pivot my business.”

“I paid a HEAP of money to have Amy as my Copy and Business Coach – TWICE – because I knew working with her would basically make it rain in my own copywriting biz. And I was right!”

“Amy is without question a god-send of a client-wrangling-coach. She SHOWED me exactly how to respond with finesse, class and clarity. It feels good to know how to handle clients going forward and feel like such a boss.”

“Amy is my go-to for sticky client issues. Amy showed me how to frame the rate increase in terms of added value for the client. The client accepted the rate increase of over 40%!”

“Amy doesn't just teach you the things that will help make your business a success: she becomes a partner, a mentor, and your biggest cheerleader, celebrating your strengths.”

“Amy can make months of doubt and head-spinning disappear. Perhaps it's her unbeatable common sense, based on decades of data in the field of play. She gives me confidence even in the face of uncertainty.”

“With Amy, it felt like I had someone in my corner, cheerleading me, giving me advice and ideas whenever I needed it. Being able to fund my maternity leave for 7-8 months was amazing.”

“Amy has become like family to me. It is invaluable to have a person like her in your corner, and she was there for me whenever I needed her.”

“Working with Amy has been such a boost in confidence for me. She's so kind, supportive, and thoughtful; and she really listens and tracks the details of how things are going.”

“Amy helped redefine my expertise and charge what I should have been charging for YEARS. I'm now at about 4X what I previously charged and like magic, I have high-quality clients that finally respect me.”

“In my first year as a freelancer, I can directly attribute over $48k to Amy. It’s much more now. I know there are lots of other people out there like me — what we really need is someone to help us get out of our own way. For me, that was Amy. Amy shows you how to close the gap between where you are now and what you know you can achieve — whatever that means for you.”

“One single contract just DOUBLED MY YEARLY INCOME! Amy transformed my wobbly fledgling freelance copy business into one that I am excited about, one that fulfills me on a deep level.”

“Even after 'freelancing' for a few years, I didn't feel like I built my brand and a real business until I learned how to do that from Amy.”

“When I first started working with Amy, I had no idea how insanely valuable her coaching would be - for my business and for me personally. Now, I factor the cost of her coaching into every client project. I don’t see it as an expense because it’s an investment that pays for itself ten times over – both for me and my clients.”

“Lots of people teach you how to get clients. But how do you make them happy so they keep coming back and referring you to others? Amy breaks it all down.”

I've seen every business problem you can imagine. When you bring me your problems, I already know what works—because I've helped other freelancers solve the same thing.

Let’s do this together.

You know what you need to do. Pitch that retainer you’ve been waffling on. Handle that scope-creeping client. Raise your rates.

You bring me your mess, I give you the exact steps to fix it — based on 30+ years and hundreds of success stories just like the ones above.

Step into The Office and…

… all for $97 / month. Test drive a month for $47 (ends 5 July 2025), applied automatically at checkout

✓ Month-to-month membership

✓ No long-term commitments

✓ Cancel anytime