Attention Copywriters: Which of these keeps YOU up at night?

Sales call. Client Issues. Copy conundrums. Niching nightmares. Pricing uncertainty. Proposal terror…

What if you could get the “k, I got this” help you need On-demand….

You’re not the first person to have these moments.

It just feels like it.

Attention Copywriters: Which of these keeps YOU up at night?

Sales call. Client Issues. Copy conundrums. Niching nightmares. Pricing uncertainty. Proposal terror…

What if you could get the “k, I got this” help you need On-demand….

You’re not the first person to have these moments.

It just feels like it.

What if you could get the exact help you need, when you need it?

...from a seasoned copy chief and client whisperer who's been running a six-figure business for decades

Play Video

You know these moments

You spend hours agonizing over your hero — only to change it again in the morning.

You arrange and re-arrange and cut and add back in to your copy — to the point where you’ve lost all perspective.

You worry about presenting it to the client. Is it still cohesive? Does it work? Hell, is it any good? You’ve lived with it so long, you’re clueless.

Meantime, you have a new prospect you want to land, and you’re not sure how to price the project.

And, you’re worried whether you can take on more work. You need more income, but you feel overwhelmed. How are you supposed to balance the growth? (You work your ass off to make it rain, and then you realize you’re exhausting yourself moving buckets to catch the water…)

Your emotions get ratcheted up and the stuff going through your mind is ridiculous (and mean-spirited).

This is when it’s time for help. To get the exact input and strategy you need, right this minute. When you need to ask yourself:

 

What if the BIGGEST thing keeping you from achieving your goals FASTER is constantly questioning everything?

​Questioning what clients are actually asking (and listening for) during your discovery calls

Does it all hinge on pricing? Turnaround time? Conversion rates? Personality? Testimonials? Proof from past projects? Your skills and talents?
 
You want to get hired and be paid well -- so you need to have a vetting process that separates you from the crowd.
 
I can help you craft a sales call process that will ease your “sales stress” and help you land more projects, more often.

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Second-guessing what to include in a proposal -- or exactly what to charge - to create an irresistible offer that's valuable to clients... and profitable for you.

What do various types of clients expect at different price points? Where should you be positioned?
 
It's hard to know how you measure up without outside perspective.
 
I’ll help you highlight your strengths, identify what your ideal clients are looking for, and deliver it in a proposal that’s more likely to get accepted.

​Questioning if the niche you're in (or considering) is likely to be good long-term or a risky proposition

Will you like the work? Will it last? What should you expect it to look like on a daily basis? What new skills do you need? How can you make the most of each project to set yourself up for the next (better) one?
 
It's a lot of time and effort to invest, you want to choose carefully.

​Triple-stressing if your copy's 100% client-ready

Can you confidently defend your messaging choices? Are you sure you’ve made the right ones and that your lead, hooks, big ideas and formulas are all working well together? It can become impossible to see your copy clearly after a while; sometimes you need a second set of eyes.
 
This is where my decades of experience comes in really handy.
 
I can quickly and concisely show you where you can strengthen your copy, using proven direct response and conversion copy strategies and tactics.

Questioning how to handle certain client situation

Could be a new type of client or you’re writing a type of copy that’s new to you. Could be a pricing or scope question, or brainstorming how to land better — or more — clients.
 
You might need input on how to handle a retainer offer or a commission structure.
 
We’ll talk it through, look at all the angles and figure out exactly what to propose.

Or…

​Silently stressing over what to do during difficult times

When the economy goes sideways and business uncertainty becomes the rule rather than the exception...
 
Should you change course?
 
Stay still?
 
Say something? Or nothing?
 
We’ll decide what makes most sense for you and how you should proceed.
 
It can be challenging, but you can feel prepared and get more wins — I’ll help you get there.

There are moments in your business when you need to pivot

…When it’s time for change in one or more aspects of your business.

And other times when you need clarity on your next steps. Or you have a client issue or pricing question you need to bat around and figure out.

Sure, trial and error usually works – but it’s time consuming, and can be demoralizing.

Instead of guessing and hoping for the best…

Or cobbling together ideas and information you’re really not sure about…

There is a better option —

HI, I’M AMY POSNER.

I’m a Copy Chief, mentor, coach (currently in the Copyhackers 10x Freelance Copywriter program and with private clients 1:1), founder of Copy Clinic and co-founder of BusinessBadass.co.

Over my 30 years in business and many years as a copywriter, I cracked the code on how to build a pipeline of repeat clients who value high-performing copy and pay well.

I grew my earnings to a consistent six figures through trial and error, hard-headed persistence, saying yes more than I (maybe?) should have, and SO many shitty first drafts.

Now I want to give you the shortcuts so you can get the same results, only much faster. And without the hardship.

I’ll share everything I wish I knew back when I was learning the ropes, and everything I’ve learned since.

If you’re not afraid of a little hard work and you’re coachable, I can help you make your next business moves.

"Amy's the person I go to when I don't know what to do."

Joanna Wiebe

It’ll probably be enough to say that Amy has grown agencies to the point of getting them acquired and just stop there. Because selling your agency is kinduv major. So that may be enough to prove that Amy knows her stuff when it comes to growing your freelance copywriting business.

However, if that is not enough and you are particularly keen to hear how Amy helps people JUST LIKE YOU grow their businesses, allow me to illustrate her expertise: she has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist – the list goes on.

But if that’s STILL not enough, here’s this: Amy is one of the most down-to-earth, likeable and good-natured people you will ever meet. And I would trust her with every secret, every ambition, every loss and every hope I have. She’s the best.

JOANNA WIEBE // Copyhackers

Make smart, informed decisions, based on your needs and goals — with insight and perspective from someone who knows

Copywriter Coaching on Demand sessions give you the help you need, when you need it, the way you need it

Private & Confidential

Speak openly knowing that no one else will know what you're struggling with - sometimes you need to sort out your business in private. I'm a vault. You can count on confidentiality and kindness.

Personalized & Targeted

Get advice and solutions that are directly applicable to your specific business and skill challenges -- not generic recommendations that don't apply to your situation.

Fast & Focused

Get right to the point and get answers quickly - instead of hunting for info in a group or sifting through a mountain of course materials. You’ll get the specific input and answers you need right now.

Results & ROI-Driven

Everything we work on can be applied to every project and client situation in the future. You’ll deliver better results for your clients, which builds your confidence and your income.

Book a Copywriter Coaching on Demand session with copy chief and mentor Amy Posner

"Amy is truly a masterclass coach, and every hour spent in her (virtual) presence is like 30 hours sweating it out alone in front of your computer."

Amy Lipner

Though she is certainly one of the most talented copywriters I know, what drew me to Amy wasn’t her knack for writing copy. It was her wealth of experience and warm demeanor.

What I loved about working with Amy as a coach is how she can quickly flip between constructive feedback and tactical strategies and tie it all up in a nice neat bow of dealing with the stickiest of client situations.

If you’re looking to improve your craft and feel more CONFIDENT in your copy, working with Amy is the way to go. I cannot recommend her enough.

AMY LIPNER // San Francisco, CA

Achieve your goals faster (and with less stress) in 6 key areas

or go custom and get help with whatever's holding you back

(Click to jump to a particular option, or keep scrolling to see them all)

1 | Choose Your Strategic Niche

Position yourself at the intersection of satisfaction and money

There comes a time when you want to niche, or change niches. Either in the clients you serve, the kind of copy you write, or both.

It’s hard to get perspective on yourself, your knowledge and your skills. And, it’s important you choose a niche where the kind of money and career satisfaction you’re after is available.

I can identify your unique value and positioning based on what I know clients are looking for — and buying in the copy marketplace. We’ll look at your particular skills, preferences and life experiences. And decide who you want to serve and what you want to do for them…

…So you build a business aligned with your purpose, powered by your passion, built on your personal strengths, and capable of delivering the financial rewards, freedom and independence you want.

We’ll look at what matters to you now in your business, and what you’d like to achieve in the coming year so you can be perfectly positioned to get it.

This session Includes a copy of my insider report, Six Profitable Copywriting Niches — it’s your guide to finding high-value clients. I’ll tell you what to expect, what to avoid and what I like about each one. This is the document I would have given anything for when I was getting started.

Niching

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My insider report, Six Profitable Copywriting Niches -- so you make an informed decision
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Niching

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My insider report, Six Profitable Copywriting Niches -- so you make an informed decision
  • INCLUDED: One week of Voxer support -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"I am working with clients that inspire me, businesses so perfectly aligned to me and who I am - I couldn't even imagine opportunities like this existed a year ago"

It took a professional outside perspective, someone who could see my own “zone of genius” and help me refine that into a legit copywriting business free from imposter syndrome that I will grow with for years to come.”However, if that is not enough and you are particularly keen to hear how Amy helps people JUST LIKE YOU grow their businesses, allow me to illustrate her expertise: she has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist – the list goes on.

But if that’s STILL not enough, here’s this: Amy is one of the most down-to-earth, likeable and good-natured people you will ever meet. And I would trust her with every secret, every ambition, every loss and every hope I have. She’s the best.

JEFF KIMES // Seattle, WA

2 | Nailing the High-Ticket Sales Call (or heck, ANY sales call!)

Know who will be the best fit for you -- and land them

Everything you say yes to comes with an opportunity cost. Projects you’ll have to say no to. Ideas you won’t get to act on. Postponing the work on your own business.

When you’re saying yes to the right clients and projects for you, you enjoy your days more — and you usually make more money, too.

Decide who to target (and who to avoid), and learn to spot and win over the clients you really want (and dodge the difficult ones).

Invest your time and effort on people and projects that move you toward your goals, instead of wasting it on poor fits and time-wasters.

You’ll get my best resources to help you run your discovery calls like a boss:

  • A quick-reference roadmap that shows you the steps of a successful discovery call
  • A sample discovery call walkthrough so you understand the reasons behind what to say and hear how I phrase things
  • My quick guide with snippets of what I say, which you can copy/paste and customize for your own background, skills and strengths
  • My Expert Statement worksheet and word-for-word examples of what I say to position myself as an expert and win big projects, to help you craft your own winning statement
  • Plus a copy of the session recording to review again later so you don’t miss any of the feedback and concepts we cover together.

Prospects

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My 7-Step Roadmap to a Successful Copywriting Discovery Call -- visualize the process and what you need to accomplish at each step, in a format you can easily refer to when you're on a call
  • A Sample Discovery Call Walkthrough -- learn more about what to say, how and why, and hear me say it, so you know what a successful call might sound like
  • My quick guide, Elements of a Successful Copywriting Discovery Call -- get the details on each step of the process and copy/pasteable suggested phrasing you can customize to quickly and easily craft your own call script
  • My worksheet, Own (and Talk About) Your Expertise: Crafting Your Expert Statement -- I'll walk you step-by-step through the process of creating one of your most powerful tools to win the projects and woo the clients you want
  • My Expert Statement Examples -- I'll share samples of the actual phrases I use in my own expert statements for my 3 top types of work - these words have helped me land gigs of $18k and up, and have been landing me healthy 5 figure projects for years
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Prospects

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My 7-Step Roadmap to a Successful Copywriting Discovery Call -- visualize the process and what you need to accomplish at each step, in a format you can easily refer to when you're on a call
  • A Sample Discovery Call Walkthrough -- learn more about what to say, how and why, and hear me say it, so you know what a successful call might sound like
  • My quick guide, Elements of a Successful Copywriting Discovery Call -- get the details on each step of the process and copy/pasteable suggested phrasing you can customize to quickly and easily craft your own call script
  • My worksheet, Own (and Talk About) Your Expertise: Crafting Your Expert Statement -- I'll walk you step-by-step through the process of creating one of your most powerful tools to win the projects and woo the clients you want
  • My Expert Statement Examples -- I'll share samples of the actual phrases I use in my own expert statements for my 3 top types of work - these words have helped me land gigs of $18k and up, and have been landing me healthy 5 figure projects for years
  • INCLUDED: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"Amy's pitching pep talk helped me land a new monthly retainer client within my first month"

Amy has helped me tighten up my copy skills and lock down my processes so I get better results for clients. Thanks to her constructive critiques, I feel more confident in my work so I can own my expertise and be more ambitious in the projects I take on…

Amy’s not just a copywriting superstar – she’s a true mentor and unbelievably generous with her time, feedback and insights. I can’t recommend her highly enough. Thanks Amy!

LOUISE SHANAHAN // Edinburgh, UK

3 | Persuade With Your Proposals

Get chosen more often - stand out from the crowd

Your proposals should read like short sales letters. They should reiterate your prospect’s needs and challenges, as well as your solutions to those challenges.

Even if you’ve had a great connection with the person and you’ve covered everything in your meetings and by email, your proposal should stand alone. Why?

First, you can’t rely on your prospect remembering any of what you said. Second, you never know who else in the organization will see your proposal. You want the full story contained in it, so wherever it goes, it speaks for you and says everything it needs to for you to win the project.

Whether you want to review a specific proposal or your proposal process in general, you’ll know what to say, how to say it and what to include for your best chance of success.

I’ll share a sample SOW I used to land an $18,500 project — plus a video explanation of why it worked and what elements you should always include, and why. The best proposals are sales documents that do the heavy lifting of closing the deal for you.

Proposals

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My Persuasive Proposals Sample SOW (Statement of Work) -- get a copy of an SOW that won me an $18,500 project - with notes added to explain things - in a format you can copy/paste from and customize for your own use
  • Persuasive Proposals Demystified -- a video walkthrough of my winning persuasive proposal that goes into more detail about why I made the choices I made, and why they worked
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Proposals

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My Persuasive Proposals Sample SOW (Statement of Work) -- get a copy of an SOW that won me an $18,500 project - with notes added to explain things - in a format you can copy/paste from and customize for your own use
  • Persuasive Proposals Demystified -- a video walkthrough of my winning persuasive proposal that goes into more detail about why I made the choices I made, and why they worked
  • INCLUDED: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"Whenever I'm working on a new proposal, quoting a new project, and I feel out of my realm, I ask Amy for advice on my price"

Amy knows how to structure (and close) deals. She’s been doing it in her business for decades. She can close a $30K project without breaking a sweat. Struggling with pricing, proposals, and structuring deals, talk to Amy.

KIRA HUG // Washington, DC

4 | Client Wrangling & Business Challenges

Handle whatever’s thrown at you with clarity and nerves of steel

Do you ever shrink away from client interactions, unsure how to handle a certain situation? Instead, you take the hit to your bank account and your morale and hope you’ll know how to handle it better next time.

And, what about when you run into a roadblock in your business strategy, tactics, or even processes? When your own business isn’t working and you don’t have perspective on why, or how to fix it. Or you have a project you’d really like to land, or revive, or fix, or get rid of?

Sometimes you need expert intervention to know what to say or do. I love solving client challenges. Always have. I am cursed with the belief that there’s always a solution, which means I always find one.

I can help you untangle the most twisted client problems — usually to get the exact outcome you want. I learned client wrangling from my dad. It works!

Opt for the 60-minute session to get a week of voxer support included as you implement the solutions and ideas we come up with in your session. You’ll be able to ask questions, share what you’re thinking and doing, and get my input.

Clients

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Clients

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • INCLUDED: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"Amy is without question a godsend of a client wrangling coach, and I don't say that lightly"

Hannah Shamji

Pre-Amy, I was struggling to deal with clients who basically walked all over me, and made me feel defensive. I was getting too hot-headed to respond to them well, and to be honest, I didn’t really know how to.

Not only did Amy dive right into the client issues with me, to REALLY understand the situation (which alone is way more than I’d experienced from coaches in the past), she SHOWED me exactly how to respond with finesse, class and clarity.

I ended up feeling really GOOD about my responses to these clients, and not at the mercy of their whims. If you do any type of client work, you know how huge this is.

Thanks to Amy I also have a short-list of go-to responses to whip out for different client hesitations or objections. It feels so good to know how to handle clients going forward and in a way that makes me feel like such a boss (because it’s not about sucking it up or compromising). THANK you Amy!

HANNAH SHAMJI // Toronto, Ontario

5 | Raise Your Rates

Know the right time, the right process and the right amount based on your current experience and skillset

Raising rates can be challenging, especially if you have repeat clients and business. How do you know what price to choose? What do you base it on? When do you do it? And how?

Discover how to talk to your new and existing clients when you’re ready to ask for more money.

We’ll look at your recent projects and pricing, along with what type of business you’re aiming to build. We’ll also talk about your financial goals and how to reach them.

Together, we’ll figure out your best approach going forward, so you can step confidently into your new, higher pricing.

Opt for the 60-minute session to get a week of voxer support included as you work out your new rates and roll them out to your clients. You’ll be able to ask questions, share what you’re thinking and doing, and get my input.

Raise Your Rates

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Raise Your Rates

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • INCLUDED: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"Amy showed me how to frame a rate increase in terms of added value... they accepted an increase of over 40%"

Andrew Yedlin

Amy is my go-to for sticky client issues. About 10 days ago, an old client reached out to me with a big project. I was excited, because I knew that this project would be a valuable addition to my portfolio. The problem was, the last time I worked with this client, I was very new to copywriting and therefore, charging a very low rate.

Here was the challenge I presented to Amy: How do I try to get this client to pay a higher rate without risking losing the project? If the client balks at the new rate, how can I save face and offer the original rate without looking like I was trying to pull one over on them?

Amy showed me how to frame the rate increase in terms of added value for the client. She also gave me a clever plan B that made me feel confident enough to handle the situation even if the client didn’t accept the new rate. But plan B stayed in my pocket, because the client accepted the rate increase of over 40%! Thanks again, Amy!

ANDREW YEDLIN // New York, NY

6 | Copy Chiefing: Improve Your Copy

Know your copy is client-ready and on-target; deliver with confidence

Writing copy in isolation can cause you to second-guess yourself. Whether it’s a short email sequence or a launch project with 27 assets and lots of moving parts – it’s hard to get perspective on your own work.

And, if it’s a new client you really want to impress, or a big project you’ve lost perspective on, you can get that panicky “I don’t know” feeling. Sometimes you just need a second set of eyes on your headline, big ideas, and flow. Other times, you need help finding ideas or choosing formulas and structures. And, there are times where you have no clue where to start (either to revise or get the first words on the page).

I can help you crack your copy into shape, or brainstorm ideas. We can work on it together in real time in a done-with-you copy chiefing session, for hands-on interactive learning that sticks.

I’ll discuss what you might change, as well as the theory behind my thoughts. You won’t just mechanically make the changes I suggest, you’ll understand what’s behind those changes so the knowledge beds in and sticks with you.

Opt for a 60-minute deep dive and you’ll get the opportunity to pass your second draft by me included – I’ll look at and comment on the changes you’ve implemented. You’ll get a week of Voxer support to ask questions, share what you’re thinking and doing, and get my input.

Improve Your Copy

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My cheatsheet, 16 Most Common Copywriting Mistakes I See as a Copy Chief - Are You Making Them? -- so you can improve at critiquing your own copy
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Improve Your Copy

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • My cheatsheet, 16 Most Common Copywriting Mistakes I See as a Copy Chief - Are You Making Them? -- so you can improve at critiquing your own copy
  • A second round of feedback on your revised copy -- get feedback after you've made your changes, so you know you've applied the concepts we discussed correctly
  • INCLUDED: One week of Voxer support -- voxdial me to get quick answers so you can keep moving forward

$497

Prefer Not To Meet?
Request A Copy Critique

Send me your draft and fill me in on the details – the goals of the piece, any formulas you’ve used, and anything particular that’s bothering you about it. I’ll review and mark it up on my own, and send you comments and suggestions.

If your copy is live, you’ll get a video review. If it’s in a doc you can opt for a video or a written review. (We can take a second pass if needed – if you want a second-round review on a 5-page document, choose the 10 page critique.)

This option is perfect for those times when you need a second opinion, and solid input from a copy chief to get perspective.

Copy Critique - up to 5 pages - $279

Copy Critique - up to 10 pages - $497

Copy Critique long form/sales letters/custom packages

ANN KENDALL // Denver, CO

"For me, calling Amy is like having access to my own creative director"

Working on my own, the thing I miss the most is the strategic collaboration that comes with being part of a small, high-performing team. I sometimes feel like I’ve gotten too close to my work, and I need an objective perspective I can trust.

I think my copy is good — but I know with certainty it will be even better after a call with Amy.

Whether we’re talking strategy for an email series or we’re knee deep in the right words for a headline, Amy offers surgically-precise guidance, so I feel 100% confident that my content is strong and I’m adding even more value for my clients.”

Here was the challenge I presented to Amy: How do I try to get this client to pay a higher rate without risking losing the project? If the client balks at the new rate, how can I save face and offer the original rate without looking like I was trying to pull one over on them?

Amy showed me how to frame the rate increase in terms of added value for the client. She also gave me a clever plan B that made me feel confident enough to handle the situation even if the client didn’t accept the new rate. But plan B stayed in my pocket, because the client accepted the rate increase of over 40%! Thanks again, Amy!

"For anyone who's looking to tighten up their copywriting skills and wants a refresher, you can't pass up the chance to learn from Amy"

Amy’s feedback on my draft helped me rework my messaging hierarchy, tighten up my language, and gave me a new perspective on why the product is valuable to customers. The crazy part is, that was just the first round.

Sophia Le

SOPHIA LE // Seattle, WA

DANA OWENS // Chicago, IL

"While I've found a TON of value in the critiques, the most notable thing for me is the way Amy delivers feedback & how approachable she is"

I tend to feel intimidated easily by people who have a lot more experience/clout than me — it usually makes me feel hopelessly behind for some reason — but I don’t feel that way with Amy, which is such a relief.

"Amy is my 'North Star'"

With her extensive experience in this industry she was able to navigate me through all the chaos as a copywriter. From nailing email funnels with clients who’ve been featured by big media outlets down to getting out of lead generation ruts for new clients and projects.

Knowing that I have that bright glow to lead me out of the dark allows me to perform in my business without any self-judgment because I know I can look up for direction at any time.

Kevin Kwan

KEVIN KWAN // Calgary, Alberta

Get Custom Coaching

Get help with whatever you need to move forward

​Maybe none of the above is what you need. I’m happy to meet on this same one-or-few-times basis to talk about any business challenge I might be able to help you with.

I’ve been coaching business owners since the early 1990s. In fact, I was a partner in a coaching company before I sold that and moved to copy full time. I’ve helped people with a wide range of issues, from when, why and how to form a business partnership, to helping agency owners figure out their next business move.

I’ve helped people ideate and map out a marketing funnel for lead gen and sales and I’ve helped all kinds of professionals come up with unique ways to market themselves.

And, I’ve helped others with challenges totally unique to them. Between growing up in a family business and running one myself for decades, I’ve got some decent insight on small business challenges and what it takes to be successful. Happy to share what I know with you.

Clients

30-Minute Quick Shot

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • Optional upgrade: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward

$279

Clients

60-Minute Deep Dive

Includes:

  • A copy of the recording -- watch it again later so you don't miss a thing
  • INCLUDED: Add one week of Voxer support for $97 -- voxdial me to get quick answers so you can keep moving forward
  • One email follow-up -- get input on anything we've discussed and you've worked on since our session

$497

"Amy showed me the exact moments in my copy where I was losing people, what was confusing, and gave me a blueprint to get my clients better results every time"

…And she helped me with all those one off “So the client asked for this… now what?” questions that always crop up.

It was exactly what I needed to graduate to the next level. The level where clients approach you and pitching is a thing of the past…

I never would have gotten to where I am without the consistent feedback and mentorship I got from Amy. I hate to think where I’d be without her.

KATIE THIES // San Diego, CA

It's Easy to Get Help
(As It Should Be)

The last thing you need is a long-term commitment to get help with a problem the right person could help you solve in minutes.

1

Book your session. Choose the day and time that works for you from open time slots. (If nothing on my calendar works for you, contact me and we'll figure out a time.)

2

Tell me more. Submit your drafts (if applicable) and answer some questions so I can prepare for our time together. I ask you to fill in the important details up front so I can prep for our session BEFORE we meet. (I jump in ready from minute one, and you get the most out of the session - no need to spend part of your time bringing me up to speed.)

3

Show up ready. Bring your questions and concerns, and an open mind. The more open you're willing to be about your challenges, the more likely we are to find practical solutions you'll feel good about.s

Are any of these questions yours?

"Is half an hour really enough time to solve a problem?​ ​​​​"

Yes! I’ve timed it. We can crack a landing page into shape, do a top level optimization/improvement review on a sales page or email series. We can crack your proposal into a winner, resolve a sticky client issue, even come up with some ideas for marketing your business.
 
All my life I’ve been told I move too fast. Here’s where it finally benefits someone!

"​What if I want to have you review the changes after I revise my copy?"

You can either sign up for another session, or buy an hour session and we’ll divide up the time as needed. I’m pretty flexible. My goal is to make life easier for you.
 
If you're getting a copy critique and want a 2nd pass, choose the option that will cover double the number of pages.

"What if I don’t know exactly what I need - my business is doing well, but it’s time to do better?"

​If you’re looking for different clients, or a new niche, or you’re thinking about adding new services or offers, I can help you decide what moves are a fit for your needs and goals. I’ve seen a lot of the copy market space and can help you figure out where you might go next.

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"​What if I have an immediate need and you don’t have any openings soon?"

​Contact me and tell me what’s up - if I can make time, I will.

​What if I want to discuss something that’s not on the list?

That's exactly what the custom coaching option is for. Have something really specific you need help with and not sure I can help? Contact me and tell me more - if I have experience with what you’re dealing with and I think I can help, I’ll let you know. If not, I’ll try and steer you toward someone who can.

"When should I choose the 60-min session over the 30-min session?"

30 minutes is best when you have something short you want to discuss or have me review, and you don’t think you'll need any follow-up. (You have the option to add a week of Voxer support for $97 if you feel some back-and-forth discussion would help.)
 
Choose the 60-minute deep dive when you need time to sort out a bigger challenge, or piece of copy, and want more time and attention focused on solving it. You'll get a week of Voxer support included, to get quick answers, and you'll have the opportunity to follow up by email post-session to get answers to any questions that come up as you implement your solution.

If you have any other questions,
don’t hesitate to ask.

If you're ready to speed up your growth, master your craft and create a business you love

...working for clients who value and respect you (and pay you well)...

Sign up for a Coaching on Demand Session

Get clear. Get answers. Get better at doing all the things that will take you from where you are to where you want to go.

Get a coach. And get there faster.

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100% Satisfaction Guarantee

If you don’t see the value? Don’t feel we’re a good fit?

Let me know and I’ll promptly refund you. No one coach is right for everyone; if I’m not the one for you, I’ll give your money back so you can find the right person to help you.

"I just signed a single contract that DOUBLED my yearly income... I would not be in a position to either land or negotiate a contract like this without Amy's extensive coaching and advice"

If you’re ready to take your freelance copywriting business to the next level, don’t just sit there waiting for it to happen. Self-education only takes you so far. You need a pro who can see what you can’t and will help you create the freelance business that is right for YOU. Amy is incredible at this and I cannot recommend her enough.

JEFF KIMES // Seattle, WA

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