Great copy requires time, talent, and a second set of eyes. I’ve been the difference-maker behind top agencies and A-listers for more than a decade. Let’s give you that same advantage.

Copy chiefing for top copywriters and copy teams. Let's stack the deck in your favor.

Bring clarity and certainty to your freelance business. On-demand coaching brings you clarity, certainty and confidence (and a ton of actionable value) in as little as 30 minutes.

On-demand coaching. Bring clarity and certainty to your freelance business.

business coaching

Copy Chiefing

"Amy! Your newsletter is the only one I currently read from beginning to end every week"
— Brandy Wells

"Amy has a way of thinking and communicating that is vastly different from other marketers and business coaches. Her advice is practical, actionable, and doable. I receive dozens upon dozens of newsletters each week and Amy's is the only one I read every. single. time. I'm Frodo. Amy's Gandalf."
— Sandra Beatty

Gin walker  

"I paid a HEAP of money to have Amy as my Business Coach because I knew working with her would basically make it rain in my own biz. And I wasn't bloody wrong! The thing is, Amy has this incredible knack for spotting what you're missing in your whole business set-up, and showing you how to seamlessly fix the gaps."

Avi Webb

"You'll only realize the full value of working with Amy when she holds up the mirror to you so you can see your strengths and fears in honest, encouraging and actionable ways. She is a sage. A genuine sage. There is no one out there like her."

Chris Collins

My business was going through a period of rapid growth but I still felt like my skills were lacking. While working with Amy, I’ve pivoted my business and started taking on projects that I’m really excited to work on. I’ve taken control of my finances and hit major income goals. And I’ve started designing my business to fit into my life, instead of squeezing in my life around my business."

What freelancers I’ve coached and who’ve taken my courses say…

There are three reasons for that…

One, I need to like my clients and I need to believe in what they do. Digital creatives tick that box. I’ve made a very fine living as a copywriter and I’ve worked with enough creatives to know these are my people.

The second reason is more practical…

I know the business world of digital creatives. I know how it works, where the money is, what good clients are looking for, what bad clients take advantage of, and, above all, I know how to help you build a successful business there.

The third reason is about values…

I work with people who are open to difference, curious about change, who embrace the new and respect what they don’t yet understand. If you identify with that, then I am most definitely for you.

I’m definitely not for everyone (nor should you be).

Who I am for…