"In the space of 30 minutes, I went from hyperventilating because I convinced myself my client would fire me cuz they didn't like my copy... to feeling calm as a cucumber with confidence to spare.

Amy talked me out of a rushed rewrite and instead offered me simple, clear steps to take the copy up (more than) a few notches. She saved me from several sleepless nights and what would have been hours of unnecessary work. The best part is... my client's happy. I'm happy. And my future clients will be happy too.

ABI PENDERGAST

COPYWRITER & STRATEGIST

Because Amy's Copy Chiefing sessions are my new secret weapon for sales pages that freakin' convert.

Amy  is a genius. You'd be lucky AF to get her eyes on your copy.”

This is about more than your copy

This is about doing your best work as an independent or for the copy team you are leading. 

It’s also about knowing when to use AI and how. Understanding what makes good copy and output is essential. 

A great copy chief gives every possible fair advantage. That's how you deliver results and increase your skill and knowledge base with every project.

I'm a seasoned, experienced copy chief who's worked with every type of copy imaginable.  I not only help you deliver your best copy -- you'll get fewer requests for revisions and better results overall. 

I specialize in honest feedback that builds confidence while it increases skill.  Training, coaching and marked up docs that explain the reasons why, so you learn as you improve.

Tell me how to get started  →

Upskill. Uplevel. Copy chiefing is how you massively improve your game. 

I was one of a handful of copywriters certified by Copyhackers. I went on to run their certification program with founder  Joanna Wiebe and was -- for many years -- her co-coach in Copyhackers 10x Freelancer/Freelancing School.  

I'm certified by Dan Kennedy Certified in Direct Response Copywriting. A huge advantage in a market where so many copywriters have lost touch with this incredibly successful and proven approach.

I've reviewed and helped optimize and improve every type of copy imaginable. I've taught copy in my own Copy Clinic program and I've worked with teams large and small, and have taught copy at the university level. 

I offer actionable feedback so you can improve your current copy while learning strategies and tactics you can apply to future projects. 

I ran my own in-demand copywriting business for a decade.




The world’s most powerful copy approaches plugged directly into your copywriting

I occasionally get asked, how do you become a top, in-demand copywriter? 

The answer is simple. You deliver exceptional results. 

Do that repeatedly and you’ll earn a reputation as a go-to talent. 

The next question is the fun one…

What does it take to get there (and stay there)?

This time the answer is far more interesting!

Just like being a profitable freelancer is as much about your business skills as your writing, being a top-tier copywriter is about much more than your copy chops… 

Your opportunity (and obligation) as a top-tier copywriter

It’s about stacking the deck in your favor. 

Being at the top of your ideal clients’ call list is all about stacking that deck. 

Doing that means understanding customer life cycles, knowing how to test and optimize and deliver the copy that gets the results your clients count on. (Having knowledge of how to optimize every part of the funnel doesn't hurt either). It also means knowing where AI is a useful tool and when you should forget it even exists! 

It’s your obligation as a business owner or team leader. 

That’s where I come in.

Even great writers have blind spots. You're too close to the work, too invested in the angle you chose, too deep in the client's world to see what's missing — or what's in the way.

That's not a weakness. That's just how writing works.

I don't just fix your copy. I help you see what you couldn't, explain why it works (or doesn't), and send you into your next project sharper than you were before. Every engagement builds your skills, your confidence, and your reputation for delivering copy that gets results.

That's the compounding return nobody talks about.

I'm ready to get started  →

Here's the thing about copy chiefing.

The thing is, Amy isn’t just THE BEST when it comes to helping you see what it takes to create mind-bending copy that converts like crazy – she also has this incredible knack for spotting what you’re missing in your whole business set-up and showing you how to seamlessly fix the gaps. So that suddenly your messaging is magnetic, your offers are irresistible … and the clients are stacking up at the starting line, itching to work with you!

I’m telling you, Amy is the original Client Whisperer … get her on your side, and you’re off to the races!"

“I paid a HEAP of money to have Amy as my Copy and Business Coach – TWICE – because I knew working with her would basically make it rain in my own copywriting biz.

Bio Copywriter Extraordinaire

GIN WALKER

Copy that makes you look like a superstar

How we can work together

Copy chiefing can be done together, live — or you can answer a few questions and I can turn your copy around on my own. Depending on the format you submit, I’ll either mark-up your doc and/or make a video for you. 

And, if you run a team, I offer copy coaching and training, working on current projects, so you get great copy out the door while improving your team's ability for every project that comes next. 

Let's improve your copy and your confidence. 

Email using the form below and I'll get back to you right away. 

Working with Amy has been such a fantastic experience, I don’t even know where to start. When we started working together, my business was going through a period of rapid growth but I still felt like my copy skills were lacking.

While working with her, I’ve pivoted my business and started taking on projects that I’m really excited to work on. I’ve taken control of my finances (and, by the way, hit major income goals). And I’ve started designing my business to fit into my life, instead of squeezing in my life around my business.

My favorite thing about working with Amy is her ability to really understand you and focus on your unique strengths. Instead of feeling like I need to be doing what everyone else is doing, I now have a vision for my business that’s uniquely mine. If you want to build a business that works for you, Amy is who you want to work with."

Unlock next-level copy chops

"Amy is who you want guiding you and supporting you.

Amy's been very instrumental in helping me see the fluidity of my business and the value of particular skills and services I've been able to offer. Everything she's shown me is based in real value.

Working with Amy is rewarding and affirming. She has a way of cutting straight to your own strengths and things you know you need to be doing in a very gentle and warm way."

Amy's been in business for a very long time and has a real interest in people.

Working with Amy, there's a level of trust. It's helpful long-term vision and relationship-based business guidance.

Amy has spoken in my graduate-level copywriting class several times now—and keep in mind that these are students who are working professionals in communications roles and are often strapped for time, resources, and, frankly, energy. They’ve also "seen it all," and they’ve "heard it all"…until they hear from Amy. 

Amy imparts more than just copywriting and communication wisdom; she brings experience, practicality, and real-world application, too. From understandable and useful tips and tricks that generate awareness to keep you in consideration to help you convert, 

"Amy helped me to leave my impostor syndrome behind, stop thinking like an employee, and truly start thinking like a business owner.

CHRIS COLLINS

B2B + SAAS COPYWRITER

ERIC D. NELSON

ADJUNCT INSTRUCTOR, MASTER OF ARTS IN STRATEGIC COMMUNICATION, SCHOOL OF JOURNALISM AND MASS COMMUNICATION, THE UNIVERSITY OF IOWA

Amy’s advice offers many 'a ha!' moments that last beyond just our semester and well into my students’ careers."