I occasionally get asked, how do you become a top, in-demand copywriter?
The answer is simple. You deliver exceptional results.
Once you do that in your niche/specialty, you’ll quickly get a reputation as a go-to talent.
The next question is the fun one…
What does it take to get there (and stay there)?
This time the answer is far more interesting!
Just like being a profitable freelancer is as much about your business skills as your writing, being a top-tier copywriter is about much more than your copy chops…
Your opportunity (and obligation) as a top-flight copywriter
It’s about stacking the deck in your favor.
Being at the top of your ideal clients’ call list is all about stacking that deck.
Doing that these days means understanding customer life cycles, knowing how to test and optimize and deliver the copy that gets the results your clients count on. (Having knowledge of how to optimize every part of the funnel doesn't hurt either).
It’s your obligation as a business owner or team leader.
That’s where I come in.