Amy Posner Photo 2022

As long as your business is client-based, your success – and your bank account – will be tied directly to the quality of clients you attract.

Let’s do something about that right now…

As long as your business is client-based, your success – and your bank account – will be tied directly to the quality of clients you attract.

Let’s do something about that right now…

Amy Posner Photo 2022
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Toxic Hours

Have you seen this meme:

“It’s easy to make six figures a year as a freelancer. As long as you’re ok with burnout and exhaustion”.

That meme’s been shared a lot – to eye rolls and groans-of-recogntion – and that tells you something about the realities of freelancing. It also tells you that most freelancers have fallen into the hours trap.

Here’s why it’s a trap…

The freelancer who makes twice, three, or even four times what you make, works no harder and most likely with less stress than you. 

Because it has never been about the hours. It’s about finding the breakthrough clients. 

And that’s a skill you can learn.

What really moves the needle

Whether you want a three-day-a-week solo business or to build a top-flight agency, you will prosper far more if you develop core business skills. 

I’d go as far as to say not developing your business skills is like tying your laces together right before you start a race.

I know developing business skills might seem daunting or even flat-out unappealing. After all, you probably didn’t start out as a professional creative with the ambition of being a business person. 

But if you don’t develop those skills, you will be underpaid and overworked. Forever.

The good news is, the skills you need to know can be narrowed to just two areas…

  1. Constantly developing the best offers for your clients, so you remain relevant and needed. These are the skills of Innovation.
  2. Attracting the best leads and converting them into ideal clients. This is the skill of Marketing – or as you and I know it in real life, getting clients.

Finding and landing great clients is everything.

It’s also the one thing 99% of freelancers struggle with.

Whether it’s attracting the right leads, spotting time-wasters or abusive clients, running great sales calls, or creating tight onboarding and follow-up processes so the entire project runs so well your client is proud to refer you to their peers.

Having those client-getting skills positions you up to land some game-changing projects.

And it will fill your pipeline with great leads so your problem becomes discernment, not money.

These are the first set of skills I focus on with nearly all my new coaching clients and now I’m going to help you acquire them for free.

Because that’s what Breakthrough Clients is all about…

Breakthrough Clients

A Five-Step Framework to Identifying, Finding and Signing Next-Level Clients

To make an immediate and lasting impact on your business, I want to help you develop the skills to attract and land better clients. 

That’s why I created Breakthrough Clients. 

It’s a free course where I share the five key business skills I teach my private coaching clients. Here are a few things you’ll have in your back pocket…

  1. Get strategically clear on your ideal clients, so they are easier to find, engage with and, eventually, work with. You’ll get my personal list of ideal-client profiling questions and I share a discovery exercise I do with my private coaching clients.
  2. The Red Flags that instantly disqualify bad-fit leads, so you only end up working with high-quality clients who respect you – and what you do. If you took nothing else from this course, this list will make your life so much easier and your client work so much more enjoyable.
  3. The key to successful lead generation is following a proven process. One that is clearly laid out and repeatable once you’ve dialed in your system. That’s what you’ll learn here.
  4. Hate sales, the thought of sales, the very word? Ha! You’re in excellent company. I can’t tell you how many super successful freelancers hate to sell. Their solution? They let their marketing pre-sell them before they even meet with the client. I’ll teach you how to do that in this lesson.
  5. How to run an on-rails Sales/Discovery Call that establishes you as the go-to expert your client has been looking for. You’ll get my 7-step Discovery Call crib sheet with this one.

All of this will be delivered to you via five emails over five days.

If you are ready to get started right away, just fill in the form below. Couldn’t be simpler.

P.S. Yes, this course is entirely free.

P.P.S. Signing up for the course will NOT add you to my newsletter list. I only want people on that list who genuinely want to hear from me and I don’t use bribes to get your email address. You will have opportunities to join my newsletter during the course, but it’s 100% optional — you choose.

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