Improve Your Copy Chops – Make More Money – Enjoy Bold Confidence
How do you know if your copy is as good as it can be? What specific skills win you more projects and make your clients more money?
This is where the best practices in conversion copywriting meet the psychological strategies of direct response. You’ll discover how to keep your readers glued to the words, creating momentum that gets the clicks that results in trials, sales and bigger lists.
We’ll look at different types of copy including landing pages, web copy, sales letters and emails and drill down on critical elements like headlines, ledes, crossheads, bullets and fascinations, benefits and features and how to create copy that visitors stick around and read.
Copy that speaks to their self-interest and meets them in the stage of awareness they’re in right then. In other words, copy that works and delivers real and measurable results.
We’ll talk about writing processes (including mind mapping and getting client buy in early on to save yourself time and headache). We’ll answer questions and address topics like:
Why are formulas like PAS important and how do you use them correctly?
What’s a USP and a UVP – how do you find them and how do you use them? And how using a simple process to figure them out makes you a hero to your clients.
Calls to action – how to write them so you convert more visitors into prospects, clients and customers
VSLs, talks and radio spots – how does writing for speaking differ and what do you need to know to crush it for your clients
Marketing and copywriting – where they overlap and how you can differentiate yourself and have clients begging you to take on their projects
Stages of awareness – how to figure out where your readers are and meet them there, including how to do voice of customer research that speaks to the client so specifically, they’ll almost be spooked…
We’ll cover how to write audience-facing copy and finding the right voice and style for a project early in the game so you don’t end up with a piece that doesn’t work and you have to get over hating everybody and everything before you can go back to the drawing board.
The main focus will be real-time and ongoing feedback. Hands-on work makes the learning real. It’s no longer conceptual, it’s practical. Your writing improves, your confidence grows, everything gets better. Really.
Coming soon… Sign up below to get the juicy details when they’re ready.
COURSE 2: Get Better Clients – Consistently – Bust Through the Feast or Famine Cycle
From finding great clients to closing them, and everything in between including:
- To niche or not to niche
- Marketing that works for YOUR personality and your business goals
- Conducting initial conversations that demonstrate your value and expertise
- Writing proposals that showcase your talents, but focus on their needs
- Processes for managing your projects that save time and make you more money
- Do you need a portfolio? What about certifications?
We’ll cover the big picture – everything from positioning your services on the initial call, to helping clients discover what they need. Next, we’ll cover how to write winning proposals and scopes. Once you win the project, you need to know how to onboard clients, set expectations and deal with the inevitable roadblocks. You know, scope creep, busy schedules, changes to the project while it’s underway. Then, we’ll talk about how to present your copy so your clients understand the strategy and structure (good for you, and good for them!)
Coming soon… Sign up below and you’ll be the first to hear the scoop.