Think carefully before accepting my offer...
Think carefully before accepting this offer…
The bribe that seduces us all
In copywriting, we call them lead magnets.
You know — those curiosity-peaking downloadables dangled before you in exchange for your email address. (“Discover how I doubled my revenue with this 30-second hack”).
There are multi-million dollar agencies that specialize in creating these Curiosity Bribes.
And they still work well (if all you want is lots of email addresses).
The problem is that 99% of these lead magnets are a waste of your time. Here’s why…
You’re never signing up to hear from that person over time.
You just want to satisfy your curiosity, to see what the hack/idea/secret/ is (cos what if it really IS a thing?)
They’re usually meh and you nearly always unsubscribe soon after.
That’s why I don’t do lead magnets the old way anymore.
Your trinket-free invitation
I have an Insider’s List I email once a week.
I offer pithy, actionable ideas and occasionally something more in-depth if I feel it might be worth your time.
And, even though I deliver content packed with insights and resources, I don’t want you to subscribe.
Unless…
You actually want to hear from me.
Unless you’ve spent some time on the site and you like what I’m about and think we have a fit.
And unless you think I can deliver real-world value.
If you can answer yes to all of these, then subscribe, because I promise to make it worth your time.
Here’s an idea of the kinds of things I’ll share with you once you subscribe…
- How to raise your prices so your clients will actually thank you – and how to know what that price should be
- How to position yourself as an expert and why you should do it sooner, rather than later
- What great clients are actually looking for and how they choose contractors
- How to understand and convey your value
- When to pivot in your business, and why
- Which marketing is worth your time and what you should kick to the curb
- How to live a sane life, run a business you love, and make great money
And other topics related to growing a solid, sustainable business – yours for the asking.
And, voila, that’s my new way.
Subscribe if you want to hear from me on these topics and a whole lot more on building and growing a sustainable entrepreneurial business. Sound good?
If that’s a yes, then here’s the form…
