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Amy Posner Photo 2022

The bribe that seduces us all...

In copywriting, we call them lead magnets. 

You know — those curiosity-peaking downloadables dangled before you in exchange for your email address. (“Discover how I doubled my revenue with this 30-second hack”).

There are multi-million dollar agencies that specialize in creating these Curiosity Bribes. 

And they still work well (if all you want is lots of email addresses).

The problem is that 99% of these lead magnets are a waste of your time. Here’s why…

You’re never signing up to hear from that person over time. 

You just want to satisfy your curiosity, to see what the hack/idea/secret/ is (cos what if it really IS a thing?) 

They’re usually meh and you nearly always unsubscribe soon after. 

That’s why I don’t do lead magnets the old way anymore.

Your trinket-free invitation

I have an Insider’s List I email once a week. 

I offer pithy, actionable ideas and occasionally something more in-depth if I feel it might be worth your time. 

And, even though I deliver content packed with insights and resources, I don’t want you to subscribe.


You actually want to hear from me. 

Unless you’ve spent some time on the site and you like what I’m about and think we have a fit. 

And unless you think I can deliver real-world value. 

If you can answer yes to all of these, then subscribe, because I promise to make it worth your time.

Here’s an idea of the kinds of things I’ll share with you once you subscribe…

And other topics related to growing a solid, sustainable business – yours for the asking.

And, voila, that’s my new way. 

Subscribe if you want to hear from me on these topics and a whole lot more on building and growing a sustainable entrepreneurial business. Sound good?

If that’s a yes, then here’s the form…

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