From the Blog

Don’t Mistake Yourself For Your Market

It’s so easy to do – think that everyone likes what we do, is interested in what we’re interested in and is motivated to make decisions for the same reasons we are. Stands to reason – we can only live inside our own heads, see through our own eyes… Good marketing however, requires that we see things through other eyes and minds – those of the intended end-user of whatever product or service we market.

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