From the Blog

What’s the difference between an employee freelancer and a business owner?

Attitude. Confidence. Seeing yourself as your client’s equal, not their temporary employee. Calling yourself a business owner and seeing your business as a separate entity from you – one you take of well, so it takes care of you Identifying as a business owner is a huge step up because the entire tenor of the relationship between you and your client changes. This shift usually happens when you feel confident in some of your core

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What is an Employee Freelancer?

What is an Employee Freelancer? Should you aim to be one…or not? When you start out in business, you’re keen to get a client, to prove yourself and to make some money at this craft of yours. You’re likely not super particular about any of it – yet.  This is where most of us begin. A client has a project that’s a fit with your skill set, you agree on a price and a delivery

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What Exactly Is A Freelancer

What exactly is a freelancer anyway?

I bristle when I hear the word freelancer – I’ve had an aversion to the word for years. Ever since I started my copywriting business and was asked what I did at a swanky party.  I said I was a commercial writer (for lack of any other way to describe it quickly) and the guy who asked said “oh, a freelancer?” Caught off guard, and not having given it much thought, I said “I guess…” 

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Don’t Mistake Yourself For Your Market

It’s so easy to do – think that everyone likes what we do, is interested in what we’re interested in and is motivated to make decisions for the same reasons we are. Stands to reason – we can only live inside our own heads, see through our own eyes… Good marketing however, requires that we see things through other eyes and minds – those of the intended end-user of whatever product or service we market.

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