You don't just get better copy. You get a better team.

for agencies + copy teams

got questions?

got questions?

Here's what I know after 15+ years developing copywriters: feedback that only tells writers what to fix doesn't make them better. It just fixes that piece of copy.

Genuine improvement – building solid copy chops – comes from understanding why something isn't working. The strategy behind it. The psychology underneath it. The thinking that should shape it from the start.

That's what I teach. And it's why the writers I work with don't just deliver better copy on the next project — they deliver better copy on every project after that.

For a founder-led agency, that compounds fast. Your team gets stronger, your clients get better results, and you're freed up to run your agency instead of reviewing every word that leaves it.

let's talk about your team

Why listen to me?

"It'll probably be enough to say that Amy has grown agencies to the point of getting them acquired and just stop there. Because selling your agency is kinduv major.

She has coached 200+ entrepreneurs in our premium membership community to the point that the vast majority of them have doubled their revenue, tripled their revenue, quadrupled their waitlist — the list goes on.

And Amy is one of the most down-to-earth, likeable and good-natured people you will ever meet."

Joanna Wiebe

Founder, Copyhackers — the Gold Standard in Conversion Copywriting

Good copy doesn't happen by accident. 
Neither does a team that consistently produces it.

For the record: I was a partner in a New York City typography, marketing and design agency. We built it, and we sold it. So when I talk about growing an agency, I'm not just talking theory, I’ve had skin in the game, I speak your language.

The Real Problem

Good copy doesn't happen by accident. 
Neither does a team that consistently produces it.

Agency founders have other things to do besides review copy to make sure it’s client-ready. But that's often the reality. 

Not because their writers aren't talented. Because they need coaching to know how to think about the copy they're writing — the strategy behind it, the customer psychology driving it, the reason one approach works and another falls flat.

That gap shows up everywhere:

  • Junior writers who produce work that almost gets there
  • Senior writers who are technically solid but not thinking strategically across the funnel 
  • Revision cycles that eat your margins and your time 
  • A team that's writing more, but not necessarily getting better
  • Not knowing how to discern whether what AI is offering is solid gold or garbage

This isn't a talent problem. It's a development problem. And development is exactly what I do.

What Changes

The difference between a copywriter who can execute and one who can think strategically is enormous — for your clients' results, for your agency's reputation, and for your own bandwidth.

When writers understand the why behind great copy, they make better decisions on every project.

They need less direction. They catch their own mistakes. They hand you work that’s ready, and you're proud to put in front of clients.

That's not a one-time fix. That's a permanent elevation of your team's capability.

"In the space of 30 minutes, I went from hyperventilating because I convinced myself my client would fire me cuz they didn't like my copy... to feeling calm as a cucumber with confidence to spare. Amy talked me out of a rushed rewrite and instead offered me simple, clear steps to take the copy up (more than) a few notches. 

She saved me from several sleepless nights and what would have been hours of unnecessary work. The best part is... my client's happy. I'm happy. And my future clients will be happy too. 

Because Amy's Copy Chiefing sessions are my new secret weapon for sales pages that freakin' convert. Amy is a genius. You'd be lucky AF to get her eyes on your copy."

Abi Pendergast

Copywriter & Strategist

I've been the “copy doctor” behind top copywriters and copy teams for more than a decade.

I'm not a generalist marketing consultant. I'm a specialist in copy — how it's created, what makes it work, and how to develop the people who write it. There's a meaningful difference between someone who can redline copy and someone who can teach writers to think strategically. That’s my jam. 

Before I started developing other copywriters, I ran my own in-demand copywriting business for a decade. I know what it takes to deliver great work under pressure, keep clients happy, and build a reputation worth protecting — because I did it myself.

Joanna Wiebe / Copyhackers

One of a handful of copywriters certified by Copyhackers. Went on to co-coach Joanna Wiebe's certification program and co-coach in Copyhackers' Freelancing School — training and certifying copywriters at the highest level.

Dan Kennedy Certified in Direct Response Copywriting 

The most proven, results-driven approach to copy that exists. A rare and significant advantage in a market where many copywriters have lost touch with what actually converts.

Copy Clinic 

I ran my own Copy Clinic program for copywriters and copy teams for several years. Developed the full curriculum, delivered live training, and coached writers on real client projects in real time. I wrote all the teaching content for a well-known copy school (NDA, can’t say who), and directed a copywriting clearing house, overseeing copy across a wide range of industries and clients.

University-level teaching

Regular guest expert in graduate-level strategic communication programs — working with seasoned professionals who've "seen it all." I’ve taught workshops in everything from emails to sales letters, landing pages, websites, funnel creation and copy theory.

"Amy imparts more than just copywriting wisdom — she brings experience, practicality, and real-world application. Her advice offers many 'aha!' moments that last beyond just our semester and well into my students' careers."

Eric D. Nelson

Adjunct Instructor, MA in Strategic Communication, School of Journalism and Mass Communication, University of Iowa

How We Work Together

I generally work with agencies on a retainer basis — embedded in your process, not parachuting in on a one-off project. The work is async-friendly, fully remote, and built around what your team actually needs. We’ll discuss where you see weak links and I’ll craft a program to get things moving, quickly.

Async copy review.

Submit copy, get back detailed feedback with clear explanations of why something isn't working and how to think about it differently. Writers learn every round. Skills build with every project. Video or audio explanations when that will help deepen their skills and explain complex concepts.

 Live team sessions.

We can meet and review work together, dig into strategy, and build copy thinking in real time. I can critique copy live, on the fly — and I know how to do it in a way that builds confidence and skills.

Focused workshops.

Deep dives on specific skills — direct response principles, customer psychology, funnel strategy, conversion copy and content — built around what your team actually needs right now.

Flexible enough to fit how your agency actually operates.

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"With just two Copy Chiefing sessions under my belt, I see how Amy's helped me become a better copywriter. Because now I view my own work the way she does: with a sharp and objective eye on persuasion and language."

Heather Dileepan

copywriter

Ready to build a team that gets better with every project?

Let's talk about where your team is now, where you want them to be, and whether this is a fit. No pitch, no pressure — just a real conversation.

email amy

email amy